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It's such an enigma IMO because we've seen pretty decent gross on our TrueCar customer's when looking at the sold ROI over the past few months. But then you look at the cost of sale per. Once someone submits a lead through TrueCar, regardless of wherever they started or went during their shopping, they take all the credit and charge full boat.With that said we are the only Honda dealer in Rhode Island that shows up on TrueCar. The other closest dealers are in Southern MA and CT. So market share is in our favor when customers are shopping and see our store come up.We have staff/management that is on both sides of the fence.
It's such an enigma IMO because we've seen pretty decent gross on our TrueCar customer's when looking at the sold ROI over the past few months. But then you look at the cost of sale per. Once someone submits a lead through TrueCar, regardless of wherever they started or went during their shopping, they take all the credit and charge full boat.
With that said we are the only Honda dealer in Rhode Island that shows up on TrueCar. The other closest dealers are in Southern MA and CT. So market share is in our favor when customers are shopping and see our store come up.
We have staff/management that is on both sides of the fence.
