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I tell customers all the time that CarFax has made a boatload of money convincing customer's that this stuff is a big deal. They have some pretty fantastic marketing. I keep it pretty simple. I tell our guests that I don't devalue their car because of the CarFax, so I don't sell mine cheaper because of it. It's when dealers make the mistake of trying to use the CarFax report to devalue the guests vehicle that causes everyone problems.