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Just going to throw it out there because I can and I like being the dark cloud/negative/devil's advocate guy sometimes (all the time) I built an auto-responders that sent out triple net prices on new cars immediately after the customer clicked "Get Today's ePrice".........ZERO effect on closing ratesI paid a company STUPID money ($1,000+) to send out even fancier, responsive, zip code based pricing, with 2 new and 2 used other option with prices listed, etc. etc. super duper emails.....din' do sh#tI turned all this off for 60 days and then counted all the eprice leads we sold. We sold more cars where we did not give a price than those that we did. AND....wait for it....we made more front on those deals What does it all mean? It means that we need to train our sales agents on how to make a connection with the customer. Video, text, phone. The customers who only want a price - they are not buying.... IDC what anyone one says. they ain't buying Sh#t for at least 180 days, they are going to waste your time, and if you work in an import store with no VGP to hit - why take a looser deal if you dont have to?There I said it...don't shoot me.
Just going to throw it out there because I can and I like being the dark cloud/negative/devil's advocate guy sometimes (all the time)
What does it all mean? It means that we need to train our sales agents on how to make a connection with the customer. Video, text, phone. The customers who only want a price - they are not buying.... IDC what anyone one says. they ain't buying Sh#t for at least 180 days, they are going to waste your time, and if you work in an import store with no VGP to hit - why take a looser deal if you dont have to?
There I said it...don't shoot me.
