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Face it, we buy from people we like. If there's no one we like selling what we want, then the lowest price wins. The industry has created the expectation that all salesmen are thieving dicks that will stop at nothing to get you in the showroom to strong-arm the sale. Is it any surprise the internet customer has no interest in engaging with you? Unless you are willing to earn their respect, you can't expect them to think of you any less than piranha.For the smart dealer, the TRUST YOU EARN is your LEVERAGE!Rick
Face it, we buy from people we like. If there's no one we like selling what we want, then the lowest price wins.
The industry has created the expectation that all salesmen are thieving dicks that will stop at nothing to get you in the showroom to strong-arm the sale. Is it any surprise the internet customer has no interest in engaging with you?
Unless you are willing to earn their respect, you can't expect them to think of you any less than piranha.
For the smart dealer, the TRUST YOU EARN is your LEVERAGE!
Rick
