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Yup, Yago nailed it. Everyone's excited about personalization because it's "a cool concept and Amazon does it". Think about it. Amazon has an army of ivy league data scientists & PHDs. Amazon has total visibility into the purchase (aka pass or fail). Warning to all, don't assume your best guess is science. Everyone in automotive sales, the Digital Marketing Managers at the stores and vendors that serve them have NO visibility into the purchase. Half-assed thinking can add too much magnesium and blow up shopper's workflow.
Yup, Yago nailed it. Everyone's excited about personalization because it's "a cool concept and Amazon does it". Think about it. Amazon has an army of ivy league data scientists & PHDs. Amazon has total visibility into the purchase (aka pass or fail).
Warning to all, don't assume your best guess is science. Everyone in automotive sales, the Digital Marketing Managers at the stores and vendors that serve them have NO visibility into the purchase. Half-assed thinking can add too much magnesium and blow up shopper's workflow.
