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I would be all over YouTube video pre-roll. If I had the resources to produce engaging ads. Pre-roll is a top of the funnel digital marketing so I would use it mainly to raise awareness.- 52 percent of consumers say that watching product videos makes them more confident in online purchase decisions. (source: Invodo)When I skip a video pre-roll ad, it's because the ad didn't grab my attention within the first few seconds. The times that I didn't click the "skip ad" was when the first five seconds were engaging enough for me to want to continue watching.Like most channels of advertising, pre-roll is interruptive and many times annoys people. Sometimes enough to undermine your branding. But if you do it well, you could be providing the viewer an engaging, even helpful break to someone that may lead to becoming a conversion or customer.In the world of online/digital marketing, we've become accustom to a quick form conversion or a fast ROI that we often forget about raising awareness.
I would be all over YouTube video pre-roll. If I had the resources to produce engaging ads.
Pre-roll is a top of the funnel digital marketing so I would use it mainly to raise awareness.
- 52 percent of consumers say that watching product videos makes them more confident in online purchase decisions. (source: Invodo)
When I skip a video pre-roll ad, it's because the ad didn't grab my attention within the first few seconds. The times that I didn't click the "skip ad" was when the first five seconds were engaging enough for me to want to continue watching.
Like most channels of advertising, pre-roll is interruptive and many times annoys people. Sometimes enough to undermine your branding. But if you do it well, you could be providing the viewer an engaging, even helpful break to someone that may lead to becoming a conversion or customer.
In the world of online/digital marketing, we've become accustom to a quick form conversion or a fast ROI that we often forget about raising awareness.
