AET Automotive — DealerRefresh Vendor Library

Here is the fully sourced brief: --- ## Company Research — AET Automotive --- ### About AET Automotive Jeff Gonzales is the original visionary and founder of AET Automotive, bringing 10+ years of digital advertising, automotive, and leadership experience to the company. The company traces its roots to 2019, when co-founder Betsy Brookshire dove into what would become AET Automotive. Headquartered at 6073 W 44th Ave, Suite 100, Wheat Ridge, Colorado, AET Automotive employs fewer than 25 people and operates as a privately held SaaS company focused exclusively on automotive retail marketing. AET Automotive is a cutting-edge advertising platform that combines stunning ad design, precise audience targeting, and lightning-fast ad deployment for automotive dealerships, agencies, and OEMs. --- ### What They Do Their AET Marketing Suite has redefined the digital toolkit for the industry, giving dealerships tools to create website banners, display ads, social media content, and email campaigns, as well as systemized inventory ad solutions to streamline marketing with automation. Designed as an alternative to the industry's legacy agency model, AET Automotive's Marketing Suite is the affordable solution for automotive creative needs. **Core Products:** - **Creative Studio / Creative Studio Pro** — Effortlessly create images and videos with OEM and custom creative assets. When you need marketing creative on the fly, it covers any size for any platform. - **Inventory Studio** — An all-in-one solution that empowers dealerships to run automotive inventory ads in-house with ease, handling feed and catalog integration while giving full creative freedom for personalized frames with sales event logos and dealer logos. - **Ad Studio** — Create and launch vehicle inventory ads and incentive-based campaigns across Facebook, Instagram, TikTok, Snapchat, and Connected TV. - **Email Studio** — Keep branding consistent in e-blasts using pre-built templates or custom builds via a plug-and-play builder. - **Page Builder** — Create responsive, drag-and-drop landing pages in minutes, without waiting on IT or vendors. - **No markup on media spend** — their budget is the dealer's budget. **Key Capabilities:** - Automate dynamic inventory ads across META, TikTok, Snapchat, and Google while maintaining complete catalog control. - Maximize budget impact by integrating 1st-party data to create custom audiences for social campaigns. **Notable Partnerships & Recognition:** - In January 2024, Orbee announced an integration with AET Automotive introducing creative asset automation that tailors content to specific target audiences while ensuring OEM compliance, enabling dealership advertising to couple AET's creative studio with server-side image rendering and automated ad copy. - Earlier, AET partnered with Wizely, combining AET's at-scale ad asset generation with Wizely's Co-op reporting and pre-approval automation platform, together delivering a scalable platform that simplifies and automates OEM-compliant advertising across the industry. - AET Automotive was crowned by DrivingSales as "2021's Most Innovative Solution for Automotive Advertising." - Notable case study customer: **Rydell Cars**. **Recent News:** - As recently as June 2025, AET launched the AET Activity Log, tracking versioned and ongoing updates across the AET Marketing Suite. - Gradients are now available in Brand Components inside Creative Studio Pro, giving dealers an easy way to balance text visibility and elevate designs without extra layers. --- ### DealerRefresh Audience Fit AET Automotive sells directly to **dealership marketing managers, internet directors, GMs, and dealer principals** — exactly the decision-makers who read DealerRefresh daily. Their pitch is that dealers can cut agency and creative costs and take control of their own paid social and digital advertising. This resonates deeply with the DealerRefresh community, which is skeptical of agency lock-in and hungry for tools that give operational control back to the store level. AET has built a product that is "disrupting the traditional automotive advertising model by allowing dealerships to cut their agency and creative costs for paid social and digital advertising." That's a core DealerRefresh audience conversation topic. **Recommended DealerRefresh Products:** - **Forum Banners** ✅ High fit. Daily visibility to 3,000+ auto retail pros — GMs, internet directors, and marketing staff — who are the exact buyers AET needs to reach for self-serve SaaS adoption. Great for top-of-funnel awareness at scale. - **Retargeting Pixel** ✅ Very high fit. AET's self-serve advertising tools are built for dealers who create, customize, and deploy digital ads — without any graphic design or media buying experience necessary. The DealerRefresh retargeting