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AIM (Accountability In Management) — DealerRefresh Vendor Library

AIM (Accountability In Management), operating as Automotive Internet Management at aimdealer.com, is an automotive dealership consulting firm founded in…
AIM (Accountability In Management) logo
AIM (Accountability In Management)
AIM (Accountability In Management), operating as Automotive Internet Management at aimdealer.com, is an automotive dealership consulting firm founded in 2003 and headquartered in Irvine, California. The company specializes in e-commerce accountability solutions, CRM auditing, sales process optimization, and daily compliance monitoring — helping auto dealerships improve lead management, follow-up consistency, and overall sales performance. AIM's core methodology embeds structured workflows and accountability systems directly into a dealership's existing CRM software, supported by ongoing coaching, reporting, and staff training.

What you do with it

install an accountability system that forces disciplined CRM usage and structured lead management across the entire sales organization, so they can increase closing ratios and sales volume while reducing cost per sale
When a dealer's CRM is underutilized and their sales team is not following a consistent lead follow-up process
audit and reorganize the CRM database and enforce daily/weekly/monthly accountability reporting that surfaces where deals are being lost, so they can identify and eliminate process gaps that prevent leads from converting to sales
When a dealer principal or GM suspects their CRM investment is not generating expected returns because staff adoption and process discipline are weak
transform CRM data and lead management into a high-performance sales generator through hands-on consulting and staff training, so they can climb market sales rankings and improve profitability
When a dealer wants to improve their competitive ranking and market position but lacks visibility into why their internet sales team is underperforming

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