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Applied Concepts — DealerRefresh Vendor Library
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Applied Concepts is North America's largest automotive dealership sales and phone-skills training company, providing one-on-one coaching, call analysis, mystery shop services, and performance consulting to over 3,000 rooftops since 1983.
What it's hired to do
improve sales staff phone and in-person communication skills through targeted coaching, so they can increase conversion rates and revenue per transaction
When a dealer's sales team is struggling with closing rates and customer conversations
evaluate actual customer interactions and sales processes through mystery shopping and call analysis, so they can pinpoint specific skill deficiencies and training needs
When a dealer wants to identify performance gaps and coaching priorities across their sales organization
provide performance consulting and accountability metrics on sales execution, so they can validate coaching effectiveness and demonstrate ROI on training
When a dealer's management team needs confidence that their sales methodology and coaching investments are driving results
Community evidence
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