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ASOTU More than Cars — DealerRefresh Vendor Library
ASOTU (Automotive State of the Union), operating as 'More Than Cars,' is a dealer-owned media, content, and community company serving the retail…
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ASOTU (Automotive State of the Union), operating as 'More Than Cars,' is a dealer-owned media, content, and community company serving the retail automotive industry. It produces podcasts, livestreams, news commentary, live events (ASOTU CON), and a docuseries ('More Than Cars: The Truth About Car Dealers,' streaming on Amazon Prime Video), all aimed at shifting the culture and perception of franchise dealerships. In October 2025, ASOTU merged with Congruent Story to form the unified More Than Cars brand, adding a creative agency division (More Than Cars Creative) alongside its media network.
What you do with it
shift public narrative and cultural perception of dealerships from negative stereotypes, so they can attract better talent and build stronger community trust
When a dealer wants to improve how their franchise is perceived by consumers and job seekers
produce professional creative content and strategic storytelling that positions their business authentically, so they can differentiate their dealership in a crowded market
When a dealer needs to create marketing content or rebrand their dealership's public image
access timely industry commentary, best practices, and peer community through media and live events, so they can make informed business decisions and build professional networks
When a dealer wants to stay current with industry trends and connect with peers facing similar challenges
Community evidence
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