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Auto Media Marketplace — DealerRefresh Vendor Library
Auto Media Marketplace (AMM) is an independent automotive media collective that connects car dealerships and OEMs with premium publishers (Comcast,…
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Auto Media Marketplace (AMM) is an independent automotive media collective that connects car dealerships and OEMs with premium publishers (Comcast, Nexstar, Roku, iHeart, etc.) for multi-channel ad buying—CTV, streaming audio, display, and direct mail—with audience targeting and attribution.
What you do with it
connect with premium media publishers and execute coordinated multi-channel ad campaigns, so they can reach qualified audiences on CTV, streaming audio, display, and direct mail without managing individual publisher relationships
When a dealer needs to reach car buyers across multiple channels but lacks direct relationships with premium publishers
track and attribute ad performance back to customer actions and revenue, so they can prove advertising ROI and optimize spend across channels
When a dealer invests in advertising but cannot measure which channels and campaigns drive actual showroom traffic and sales
access institutional-grade audience targeting and media buying infrastructure, so they can execute campaigns with precision comparable to national competitors
When a dealer wants to compete with larger dealership groups that have sophisticated media buying capabilities
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