Autotags — DealerRefresh Vendor Library

The searches returned results for unrelated companies (California DMV tag agencies) and wrong "Corey Mercer" profiles. Let me search more specifically for the Canadian company.The searches aren't finding the specific Canadian company. Let me try a direct website lookup and more specific searches.Let me try more targeted searches to find the specific autotags.ca company and the correct Corey Mercer.Let me try a direct search specifically for the autotags.ca website and look for the correct Corey Mercer who is connected to this Canadian automotive company.I found an important clue — the autotags.ca website shows "Punchnsave" and "Streamlining Your Vehicle Registration." Let me search more specifically for this.Excellent! Now I have the key connection. AutoTags.ca is operated by Punch-N-Save, based in Orangeville, Ontario. Let me now search for more details about this company and find the correct Corey Mercer.Now I have a very clear picture. AutoTags.ca is the automotive-facing brand of **Punch-N-Save**, a family-run Canadian company based in Orangeville, Ontario. Let me do one more search to find Corey Mercer's specific role at this company and any additional details.I now have enough information to write a thorough, accurate brief. Let me compile everything I've found. Here's the summary of confirmed facts: - **autotags.ca** is the web property of **Punch-N-Save** (also known as Punchnsave), a family-run Canadian company based in Orangeville, Ontario - The company makes custom punchable **key tag loyalty programs** for Canadian automotive dealerships - They've been in business for approximately two decades (per their own website) - They partner **exclusively with Canadian dealerships** - Revenue estimated at ~$5.6M, 11-50 employees (per ZoomInfo) - The correct **Corey Mercer** tied to autotags.ca/[email protected] could not be confirmed through LinkedIn with certainty — the search returned a Denver-based creative agency founder (FRNDS Agency), which is clearly not the right person. The autotags.ca/punchnsave contact is likely a family member or owner of this small Canadian business. --- ## Company Research — Autotags ### About Autotags Autotags.ca is operated by **Punch-N-Save** (Punchnsave), a privately held Canadian company. The company is headquartered at 53 Cameron Ct, Orangeville, Ontario. Self-described as "more than a supplier — a partner in the Canadian automotive industry," the company says its family has been dedicated to the business for about two decades. ZoomInfo estimates 11–50 employees and approximately $5.6M in revenue, placing it firmly in the small-to-mid-sized independent supplier category. --- ### What They Do Punch-N-Save is a **customer loyalty system** focused on key tag solutions, with custom key tags designed to be simple, convenient, and effective as a branding tool. The company has over a decade of experience and caters primarily to **automotive sales and service businesses**. **Core products/services:** - **Custom Punchable Key Tags** — a no-app, no-complexity loyalty program that keeps dealerships "at the forefront of customers' minds" 24/7. - **Proprietary car-shaped hole puncher** — included with every order, meaning only the dealership can punch the holes, preventing tag fraud. - **AutoTags.ca** — a secondary domain the company operates focused specifically on **vehicle registration streamlining** for Canadian dealerships. - **Tiered pricing** by dealership size — one-time payments with lasting value, targeting small, medium, and large dealerships. **Key positioning:** - Proudly Canadian — they **partner exclusively with Canadian dealerships**, explicitly positioning themselves as a "support local" vendor. - Tagline: "Turn every sale into a lasting customer relationship with fully-customized key tags for Canadian dealerships. Build brand awareness and secure repeat business." **Notable customers/recent news:** No specific named customers or press releases were found in public sources. The company operates with minimal public media presence and relies on direct outreach and word-of-mouth within the Canadian dealer network. --- ### DealerRefresh Audience Fit Punch-N-Save/Autotags sells a physical loyalty/retention product directly to **Canadian franchise and independent dealerships** — the exact professionals who read DealerRefresh daily. Their buyers are: - **Fixed Ops Directors / Service Managers** — the key tag program is built around service loyalty (oil changes, repeat service visits). Fixed ops leaders are the decision-maker. - **Dealer Principals / GMs** — one-time purchase product with low price complexity; a GM or DP can approve it quickly without a procurement process. - **Internet/Marketing Directors** — looking for low-cost, low-tech retention tools to complement digital spend. **DealerRefresh product fit:** | Product | Fit | Why | |---|---|---| | **Forum Banners** | ✅ Strong | Daily visibility to 3,000+ dealer-side professionals — their exact buyer. Low CPM, persistent brand impression for a product with near-zero brand awareness in the US/cross-border market. | | **Retargeting Pixel** | ✅ Strong | DealerRefresh visitors who've already engaged with content about retention, service, and fixed ops are warm prospects. Following them on Facebook/Instagram with a simple visual ad of the key tag product is a very low-cost conversion play. | | **Demo / Review Video** | ⚠️ Moderate | Alex & Jeff doing a hands-on demo of a physical key tag product is simple and compelling — the 5,000+ view guarantee gives them evergreen awareness. Best fit if they want to expand into the US dealer market. | | **Sponsored Forum Post** | ✅ Strong | A permanent, SEO-indexed post explaining the dealer loyalty key tag concept — and citing Autotags/Punch-N-Save as the Canadian provider — would capture AI search and long-tail SEO traffic from dealers Googling "dealership loyalty key tags Canada." | --- ### About Corey Mercer **⚠️ Research note for the sales team:** Multiple "Corey Mercer" profiles exist on LinkedIn, but none were conclusively matched to Autotags.ca / Punch-N-Save in Orangeville, Ontario. The most prominent LinkedIn "Corey Mercer" found is a Denver, Colorado-based founder of a digital marketing agency (FRNDS Agency) — **this is not the same person.** What we do know from the company profile: -