Blabber — DealerRefresh Vendor Library

Here is the fully sourced sales brief: --- ## Company Research — Blabber ### About Blabber Blabber is a patent-pending referral platform built for car dealerships and B2B companies with salespeople. Founded in 2023 and based in Seattle, Washington, the company is incorporated as Blabber Inc. and is privately held with no disclosed outside funding. Blabber offers a subscription-based model with two plans — a Team Plan for single-location businesses and an Enterprise Plan for multi-location groups. --- ### What They Do Blabber is designed specifically for relationship-driven sales, like car dealerships and B2B software companies, where referrals happen through warm introductions by group text and email. **Core Product & Capabilities:** - The only referral software built to get warm introductions by text and email — customers and partners sync their phone contacts, tap on a name, and send a pre-written message introducing a salesperson to people who already trust them. - Branded iOS & Android referral mobile app, friction-free phone contact sync, and group SMS & email introductions with pre-written templates. - Gamification features (tiers, milestones, bonuses) to make referring habitual, and viral referral campaigns via royalties. - Introductions and sales are automatically tracked in your CRM and DMS, referrer commissions are calculated, and payments are processed. - Built for regulated industries — supports rewarding pre-sale milestones like meetings booked, demos completed, credit applications, test drives, or showroom visits, keeping programs compliant. - Blabber has an API available for use. **Notable Customers / Endorsements:** - Victor Figlin, Dealer Owner of Indy Auto Man (#1 volume dealer in Indiana), called Blabber "the most innovative business development force multiplier I've encountered in my 36 years of selling." - SmartSites Co-Founder Alex Melen (award-winning marketing agency) is also a noted endorser. **Recent News:** - Blabber's platform carries a patent-pending designation and recently opened beta access to new dealerships and B2B companies. - As customer acquisition costs continue rising across automotive retail, Lyamen Savy is bringing Blabber's referral-first message to the 2026 Women In Automotive Conference. --- ### DealerRefresh Audience Fit Blabber's core pitch — that referral leads cost less and close faster than internet leads — maps directly to the daily concerns of the DealerRefresh audience. Per NADA's 2025 report, the average dealership spends $739 in advertising per new car sold, while most pay $250 for a referral — saving nearly $500 per unit. This is exactly the ROI framing that resonates with GMs, dealer principals, and internet directors who read DealerRefresh daily. **Product-by-product fit:** - **Forum Banners** — Blabber is actively selling into franchised dealerships. Daily banner exposure to 3,000+ GMs, dealer principals, internet directors, and BDC managers puts the product in front of the exact decision-makers who control sales processes and vendor budgets. Lyamen's own messaging states that referral pipeline building must come from the top — those tops are in the DealerRefresh forum every day. - **Retargeting Pixel** — Blabber is in early-growth mode. Retargeting DealerRefresh visitors on Facebook and Instagram extends brand impression well beyond a single visit and reinforces awareness among a high-intent, automotive-retail-specific audience — a perfect match for a new SaaS brand building recognition in a crowded market. - **Demo / Review Video** — Blabber is engineered to remove every barrier that stops people from sending warm introductions at scale — but the concept requires education. A 5,000+ view deep-dive with Alex & Jeff would show dealers *how* the app works, addressing the known onboarding learning curve. This is the highest-value placement for a product that needs demonstration to convert. - **Sponsored Forum Post** — Blabber's core value prop (having your customers send warm introductions to people who trust them so salespeople focus on closing more profitable leads, since referred buyers are easier to work with, quicker to buy, spend more, and less likely to negotiate) is a topic DealerRefresh readers actively debate. A permanent, SEO-indexed, AI-search-cited forum post under a topic like "referral programs at the dealership" would build long-tail authority and generate inbound leads for years. --- ### About Lyamen Savy Lyamen Savy is the Founder and Chief Executive Officer of Blabber. She is based in Bellevue, Washington, and