CarAi — DealerRefresh Vendor Library

Good — I now have enough data to build a comprehensive, factual brief. Note on Andrew Musinov: the LinkedIn search returned an "Andrei Musinov" at EV.com with a Content/Database/BD Manager role (email domain matching ev.com) and a separate, unrelated "Andrew Musinov" (BlueCap Minerals, Australia). The ev.com profile (index 11) is almost certainly the correct match given the domain. I'll flag the distinction. Here is the brief: --- ## Company Research — CarAi --- ### About CarAi CarAi is operated as a product and division of EV.com Corp. Founded and led by Joel Li, Founder and CEO of CarAi, EV.com was established in November 2022. The company is governed by the laws of the Province of Ontario, Canada, and its CEO is based in New York, NY. CarAI is an enterprise-grade AI platform for automotive retailers, marketed as the "super AI employee" for dealerships. The company is an early-stage, venture-backed startup actively expanding across North America; no public employee count has been disclosed, but CarAi is experiencing rapid growth and is looking for talented individuals to help bring the industry's leading AI platform to car dealerships across North America. --- ### What They Do CarAI is an enterprise-grade AI platform for automotive retailers — its voice and messaging agents answer every call, schedule and reschedule service directly in the dealer's scheduler, send proactive status updates, and convert high-intent service guests into qualified sales opportunities. **Core Products / Capabilities:** - **AI Voice Agent:** In just 30 days, CarAi answered 1,113 calls, booked 79 service appointments worth an estimated $35,550 in revenue, and saved the team more than 37 hours while enabling 24/7 customer service. - **Concurrent Capacity:** CarAi can handle hundreds of conversations simultaneously — whether managing a seasonal spike or a slower period, CarAi scales with your dealership with no need to adjust staffing or worry about after-hours coverage. - **CRM/DMS Integration:** CarAi currently integrates with platforms like PBS Systems, Xtime, CDK Global, Activix, and many more. - **Inventory & Sales Engagement:** CarAi knows precisely what's on your lot and can promote it, answer questions, and schedule test drives. CarAi uses your data to send timely reminders, promotions, and win-back messages—automatically. - **Call Analytics Dashboard:** CarAi logs every call into a dedicated dashboard where you can track the total number of calls, their duration, and even customer satisfaction levels, since it can detect sentiment and satisfaction rate. - **Service-to-Sales Intelligence:** CarAI calculates repair-versus-replace and equity positions using live RO data and market signals, then offers curated upgrade options to interested guests. - **Recall & Campaign Outreach:** Proactive booking for recalls, warranty-expiring vehicles, and declined RO follow-up. **Notable Customers / Partnerships:** - Aurora Toyota uses CarAi as a built-in back-up for its service department, ensuring that when staff are busy or the dealership is closed, every missed call can still turn into a booked appointment and captured revenue. - Olympic Auto Group (referenced as a customer on CarAi's website) - PBS Systems (Sr. VP Lynn McNeill is a named partner) **Recent News:** - The CarAI–PBS DMS integration launched and is available today for PBS dealers using CarAI. *(November 2025)* - CarAi and EV.com exhibited at the National Automobile Dealers Association (NADA) Show in Las Vegas. *(Early 2026)* --- ### DealerRefresh Audience Fit CarAi's product is squarely aimed at the exact personas who read DealerRefresh daily: **GMs and dealer principals** making technology buy decisions, **fixed ops directors** managing service call volume and CSI scores, **BDC managers** evaluating AI to replace or supplement staff, and **internet directors** focused on lead capture and after-hours conversion. CarAi has allowed service departments to focus on the shop floor while the AI handles volume spikes and appointment bookings — this is a fixed ops pain point that DealerRefresh's audience talks about constantly in the forum. **Product Fit by Format:** | DealerRefresh Product | Fit & Rationale | |---|---| | **Forum Banners** | High fit. Daily visibility to 3,000+ auto retail pros — GMs, service directors, and BDC managers are exactly who decides to demo or buy CarAi. Banner placement keeps CarAi top-of-mind during active vendor evaluation cycles. | | **Retargeting Pixel** | High fit. DealerRefresh visitors who don't convert on first touch can be retargeted on Facebook/Instagram. Since CarAi offers a risk-free 30-day demo, retargeting with a direct CTA ("Book your free demo") to a warm dealership audience has strong conversion potential. | | **Demo / Review Video