Carcare — DealerRefresh Vendor Library

Here is the fully researched brief, built from verified web sources: --- ## Company Research — Carcare --- ### About Carcare Carcare Systems was founded in 2017 and is led by CEO Lars Eriksson. The company has developed cloud-based software that helps increase the profitability of car dealers by streamlining the trading of new and used cars. Headquartered in Östersund, Sweden, it is a privately held company that entered the UK market (operating via car-care.co.uk) in August 2023. The UK is Carcare's first market outside the Nordics. The company has approximately 43 employees globally. --- ### What They Do Carcare is an automated process tool that monitors and increases the turnover rate of car inventory. All car lead times are measured, from exchange to delivery and every step in between. - **Core product — Vehicle Prep & Workflow Automation:** Turns dealerships into "smooth operators" with full control over all processes; preparation time, sales time, and delivery time are measured in real time, giving insights into bottlenecks. - **DMS Integration:** Carcare retrieves data from the dealer's DMS, and automation means users do not need to get into how the system works technically. - **Automated Notifications & Department Routing:** The right person in the flow of used cars receives notifications by email about what to do with the car or if a car is stuck in the process. - **Performance Analytics:** Statistics in Carcare allow comparison across different time periods, departments, and external suppliers, and also show how external suppliers deliver services quickly and efficiently. - **AI-assisted inventory tracking:** The platform monitors and increases the turnover rate of car stock, tracking each car internally and in the market, and identifies valuation, estimated sales time, and deadstock. - **Notable Customer — Sinclair JLR Swansea:** Sinclair Group's Jaguar Land Rover Swansea dealership cut vehicle preparation times by more than seven days after adopting the Carcare workflow platform. The dealership sells around 650 new and 650 used vehicles per year and operates a workshop of 18 technicians. The most significant outcome was a year-on-year reduction of more than seven days in vehicle preparation time between 2024 and 2025, delivered across workshop throughput, photography, and vehicle readiness — all areas that directly affect stock turn and profitability. - **Nordic Customer Base:** The company has around a hundred car plants connected to Volvo, Volkswagen, and BMW, among others, and processes approximately 65,000 vehicles annually. - **Recent News — Industry Award Finalist:** Carcare has been named a finalist in the 2026 Motor Trader Independent Dealer Awards for IT Innovation of the Year – Logistics and Automation. - **UK Launch:** Carcare recruited John Miele as UK Country Manager, who brings extensive automotive industry experience from companies like Roadster and Carwow. --- ### DealerRefresh Audience Fit Carcare's product sits squarely in the fixed ops / used vehicle operations category — the same pain points discussed daily on DealerRefresh forums. Here's how each product maps: **Who at a dealership buys Carcare:** - **Fixed Ops Directors / Used Vehicle Managers** — own the vehicle prep process directly; reducing days-to-frontline is a core KPI. - **General Managers / Dealer Principals** — since implementing Carcare, dealerships have centralized operations within a single platform, improving communication between sales, service, and parts departments, with management reviewing performance metrics in real time. GMs greenlight this budget. - **Internet Directors & BDC Managers** — stock that's not prepped can't be listed. Faster prep = faster time to online inventory = more leads. This is a real pain point this audience discusses openly. **DealerRefresh Product Fit:** | Product | Why It Fits | |---|---| | **Forum Banners** | Carcare is trying to build UK brand awareness from scratch. Daily impressions against 3,000+ active auto retail pros — GMs, fixed ops directors, used car managers — is exactly the audience they need to reach as a new entrant in the market. | | **Retargeting Pixel** | Carcare's UK sales team is actively prospecting cold. Retargeting DealerRefresh visitors on Facebook/Instagram extends their reach to warm, pre-qualified dealer decision-makers at low CPM. High ROI for a sub-50-person company with a limited ad budget. | | **Demo / Review Video** | Prior to Carcare, dealers like JLR Swansea relied on a mix of WhatsApp groups, emails, and spreadsheets to track vehicle progress. This is a relatable story for any dealer. A Alex & Jeff product deep-dive — showing the before/after workflow — would resonate strongly and drive inbound. 5,000+ views gives Carcare more efficient reach than any trade show. | | **Sponsored Forum Post** | Carcare is a new name in the US/UK auto retail conversation. A permanent, SEO-indexed post citing their Sinclair JLR case study (7 days cut from prep time) becomes a lasting content