intercity lines — DealerRefresh Vendor Library

Here is the fully researched sales brief: --- ## Company Research — Intercity Lines ### About Intercity Lines Intercity Lines, Inc. is America's premier enclosed auto transport company and has been family-owned and customer-oriented since 1980. It is a family-owned business headquartered at 552 Old West Brookfield Rd, Warren, MA, specializing in shipping the world's rarest cars with white-glove service. The company is classified in the Truck Transportation / Luxury Car Transport sector, with approximately $4M in annual revenue and 17 employees. Per BBB records, the President is David Wilson, with Linda L. Wilson listed as Treasurer — consistent with a tight family-run operation. --- ### What They Do - America's premier enclosed auto transport company — a direct motor carrier, not a broker; they own and operate their own fleet of enclosed car carriers and never subcontract to third parties. - Specialist in exotic car and hypercar transport nationwide. - Corporate auto transport services for car museums, auto dealers, and auto manufacturers. - Technology package for corporate clients includes EDI integration, tracking, and custom shipping portals. - Car auction transport to and from the country's largest auctions; serves as the in-house carrier for the prestigious Gooding and Company. - Also supports buyers and sellers on Bring a Trailer, Cars and Bids, Hagerty Marketplace, PCAR Market, and Hemmings Auction. - Race car transport to/from tracks; auto show transportation with guaranteed on-time arrival. - Secure climate-controlled storage available in two Northeast locations and three on the West Coast. - **Notable Customers/Partners:** Trusted by Jay Leno and Wayne Carini. - **Recent News:** In September 2024, Intercity Lines was recognized as a 2024 EPA SmartWay High Performer, highlighting their commitment to sustainable vehicle transport and positioning them among the top-performing freight companies in the country for environmental performance. --- ### DealerRefresh Audience Fit Intercity Lines actively courts **franchised and independent dealers** as corporate accounts — their corporate auto transport services give special consideration to auto dealers and auto manufacturers. Their services are directly relevant to dealer operations in several ways: - **New vehicle transport:** They specialize in running new vehicle deliveries from ports in the Northeast to the West Coast, and also provide frequent transport to Texas and Florida. This is a direct pain point for new car dealers managing port-to-lot logistics. - **Dealer-to-buyer and auction transport:** Dealers buying/selling at Bring a Trailer, Cars and Bids, Gooding & Co., etc. need a trusted carrier to close deals cleanly. Intercity Lines works with buyers and sellers to ensure the sale goes smoothly — they can collect final payment from the seller at pickup, making the transaction safe and secure. This is a compelling differentiator for used/collector car dealers. - **Reporting & technology:** They offer full KPI reporting, customizable email notifications, and an online order submission service tailored to corporate accounts — language dealers and fleet managers recognize. **Best-fit DealerRefresh advertising products:** | Product | Why It Fits | |---|---| | **Forum Banners** | Daily brand visibility to GMs, dealer principals, and used car directors — exactly the people who authorize transport vendor contracts. High-volume exotic, luxury, and CPO dealers are the sweet spot. | | **Sponsored Forum Post** | A permanent, SEO-indexed post on "enclosed dealer transport" or "auction vehicle shipping" would capture AI search traffic from dealers actively researching transport solutions. High long-term ROI for a niche B2B service. | | **Demo / Review Video** | Alex & Jeff doing a walk-through of how Intercity Lines serves dealers (auction transport, new-vehicle delivery logistics, the technology portal) would be highly compelling content. 5,000+ views puts it in front of the exact buyer demographic. Strong social proof angle given the Jay Leno / Wayne Carini endorsement. | | **Retargeting Pixel** | Dealers research transport vendors online. Retargeting DealerRefresh visitors on Facebook/Instagram keeps Intercity Lines top-of-mind between touchpoints — ideal for a considered, relationship-driven purchase. | --- ### About Dean Wilson Dean Wilson is Vice President at Intercity Lines, overseeing key aspects of company operations and contributing to strategic planning. Given the company has ~17 employees and is family-owned, the VP title almost certainly carries **real budget authority** — there are few layers between Dean and a spending decision. His background spans consumer services and real estate: he previously served as an Advisor at Pet Hotel Hadley, and held roles at Russell Realty Group including Licensed Real Estate Agent and Manager of Online Development & Lead Generation. The **online/lead gen background is significant** — Dean understands digital marketing, making him a more informed and receptive conversation partner than a typical ops-only VP.