Jillian Ho-Lung — DealerRefresh Vendor Library

> **⚠️ Important Context Note for Sales Team — Read First** > > Research strongly indicates that **Showroom Logic (showroomlogic.com) was acquired by PureCars in October 2017** and its Crunchbase profile lists it as **"Closed."** The [email protected] email address is associated with a person whose most recent verified role is **Senior Manager, Content Marketing at SyncroMSP** (an MSP/IT software company unrelated to automotive). The contact likely held a **Marketing Supervisor role at Showroom Logic prior to the 2017 acquisition**. Sales reps should verify whether this contact and domain are still active before investing significant prep time. The brief below reflects all known facts accurately. --- ## Company Research — Jillian Ho-Lung --- ### About Showroom Logic Showroom Logic provided a proprietary software platform and custom advertising programs to help automotive dealers with their internet marketing. The company was founded by Patrick Bennett in 2009 and was headquartered in Miami, FL. At its peak it had 51–200 employees. PureCars acquired Showroom Logic on October 3, 2017, and Crunchbase lists the company's operating status as "Closed." --- ### What They Did - **AdLogic™ Platform:** Enabled dealers to reach car shoppers at any point during the buying cycle by integrating directly with dealership inventory to dynamically adjust keyword buys and strategies based on current in-stock vehicles — positioned as the most dynamic, low-funnel SEM platform in the industry. - **ZipDriven™ Platform (2015):** An industry-first technology platform enabling deeper market insights and more precise targeting. - **Full digital ad ecosystem per vehicle:** Highly targeted text, display, retargeting and conquest ads, along with custom conversion-optimized landing pages and real-time payment information; market analytics turned lease and purchase data into make, model, and market reports. - **Partner status:** Held both Google Premier Partner and Bing Elite SMB Partner designations. - **OEM partnership:** Announced a partnership with Kia Motors in 2016, becoming a Kia Digital Certified Solutions provider with technology available to Kia dealers throughout the United States. - **Awards:** Named 2015 Google Customer Satisfaction Champion, earned a 2015 Google mobile advertising performance award, and received the 2014 Google Innovator Award. - **Inc. 5000:** Appeared on the Inc. 5000 list in 2017 (#2382), 2016 (#505), and 2015 (#143). - **Acquisition/Recent news:** PureCars purchased certain assets of Showroom Logic; Showroom Logic's AdLogic platform was to be provided alongside PureCars' SmartAdvertising tool until a hybrid offering became available. --- ### DealerRefresh Audience Fit Showroom Logic's entire customer base was automotive dealers — the exact audience that reads DealerRefresh daily. Their products were bought and evaluated by internet directors, BDC managers, and dealer principals who are actively comparing digital advertising vendors. Here's how DealerRefresh products would map: - **Forum Banners (daily visibility to 3,000+ auto retail pros):** Ideal fit. Showroom Logic worked with thousands of dealerships since 2009, with a focus on search engine marketing — which makes up 52% of all digital advertising spend. The internet directors and GMs who evaluate SEM vendors are exactly the DealerRefresh core reader. Banner impressions would put the brand in front of the decision-makers who approve or switch SEM vendors. - **Retargeting Pixel (follow DealerRefresh visitors on Facebook/Instagram):** Strong fit. Showroom Logic's digital advertising solutions included inventory-based paid search, display, retargeting, video advertising and conquest campaigns — creating a unique digital battle plan for a dealership's most important models and segments. A vendor that sells retargeting would naturally understand and value retargeting as a media buy. - **Demo / Review Video (Alex & Jeff deep-dive, 5,000+ views):** High-value fit. Showroom Logic's data-driven approach and its ZipDriven™ and AdLogic™ platforms are complex products built to help clients capture more in-market shoppers at the lowest possible cost — the kind of technical product that benefits enormously from a trusted third-party walkthrough. Dealer-facing practitioners trust peer voices like DealerRefresh over vendor-produced content. - **Sponsored Forum Post (permanent, SEO-indexed, cited by AI search):** Excellent long-term fit. The DealerRefresh forum has already covered the PureCars/Showroom Logic acquisition directly, with active community discussion. A sponsored post would permanently anchor the brand in the community's search results and AI-cited content where dealers research digital marketing vendors. --- ### About Jillian Ho-Lung Jillian served as **Supervisor, Marketing at Showroom Logic** — a mid-level marketing management role.