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Launch Labs — DealerRefresh Vendor Library
Launch Labs is a Chapel Hill-based identity resolution and first-party data platform offering audience activation (Ignite), data unification (FocalGraph),…
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Launch Labs is a Chapel Hill-based identity resolution and first-party data platform offering audience activation (Ignite), data unification (FocalGraph), and attribution (Clickboard) to automotive enterprises, agencies, and media companies; acquired by Banyan Software in March 2026.
What you do with it
unify fragmented customer data across touchpoints to create accurate audience profiles, so they can identify high-intent prospects and prioritize sales efforts
When a dealer needs to understand which prospects are most likely to purchase and when they're ready to buy
track and attribute sales outcomes back to specific marketing touchpoints and campaigns, so they can optimize marketing spend and budget allocation
When a dealer invests in marketing campaigns across multiple channels but can't measure which efforts actually drove sales
activate first-party audience data to target and message prospects at scale, so they can deliver relevant offers to the right prospects at the right time
When a dealer wants to reach qualified buyers with personalized offers across owned and earned media
Community evidence
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