Lehel Reeves — DealerRefresh Vendor Library

Here is the complete sales brief: --- ## Company Research — WheelsTV (wheelstv.net) --- ### About WheelsTV Automotive Networks Corporation, d/b/a WheelsTV, launched its video test drive business in 2004, and is a privately held company headquartered in Acton, Massachusetts, with an estimated 11–50 employees. WheelsTV is a digital media technology company dedicated to helping motorists and auto dealerships do business more quickly and easily. WheelsTV functions as a division of Automotive Networks Corp., focused on automotive media content. The company was co-founded by CEO Jim Barisano and co-founder/President Lehel Reeves; Jim Barisano has 25+ years of television production and distribution experience and is the creator of over 200 automotive TV programs for Discovery, PBS, Speedvision, and Outdoor Life Network. --- ### What They Do WheelsTV offers automotive dealers, digital agencies, and third-party portals the world's largest on-the-road automotive video test drive library of over 6,000 consumer, OEM, and dealer-friendly videos profiling over 90% of the 253 million popular light vehicles on America's roads today. - **VDP/SRP Video Integration:** Videos integrate directly into dealership websites' search results pages (SRPs) and vehicle detail pages (VDPs), matched to specific inventory by VIN, to enhance engagement and sales without requiring dealers to create their own content. - **Dealer Video Showroom (DVS):** The Company has created and launched the Dealer Video Showroom (DVS), which uses digital technology to provide an interactive video test-drive experience. - **iDrive Interactive Video Player:** Patent-pending products include the Digital Video Showroom and iDrive Interactive Video Player. - **New & Used Car Video Lines:** Exclusive content includes 1onOne Plus new car video test drives, New2U used car test drives, and POV Reviews covering generations of used vehicles. - **CRM Sharing Tools:** Access sharing tools from within your CRM that increase click-through rates from email and social campaigns to your VDP by 65%, giving your team tools to engage prospects by email, text, or social platforms. - **OEM & ADA Compliance:** WheelsTV's video research tools are 100% OEM compliant, ADA closed captioning approved, and a trusted source of vehicle information, covering every popular light vehicle from the latest introductions to model year 2008, updated weekly. **Notable Customers & Partners:** - Matthews Auto's 6 dealerships and 11 websites have been utilizing WheelsTV since before 2017, seeing a jump in VDP views, time on site, page views, and conversions. - WheelsTV's distribution partners include Amazon Vehicles, Covideo, DealerVision, fusionZONE, Multicom, Intellacar, Team Velocity Marketing, and franchised auto dealers across North America. - Lehel Reeves spent 11 years developing and managing partnerships with prominent vendors including CDK Global, Dealer.com, Cox Enterprises, and Autotrader.com. **Recent News:** - In September 2025, WheelsTV announced a distribution agreement with VideoElephant, an industry-leading video solutions provider. VideoElephant's distribution of WheelsTV's library of over 7,500 short-form, on-the-road videos now makes these award-winning videos available to any publisher or brand with a need for automotive video content. - LESA Video Solutions and WheelsTV formed a distribution partnership in which LESA incorporated WheelsTV's lineup of over 7,000 on-the-road video test drives into the LESA video platform. --- ### DealerRefresh Audience Fit WheelsTV's product is a direct-to-dealer technology sold to the exact job titles who read DealerRefresh daily — internet directors managing VDP performance, GMs evaluating digital merchandising ROI, and dealer principals approving vendor contracts. Objective, fact-based reporting establishes trust in the host dealership and generates high quality, informed leads — a clear ROI story that resonates with dealership ops and digital leadership. **Best-fit DealerRefresh products:** - **Forum Banners** — Highest priority. WheelsTV is actively selling to dealerships and DSPs/agencies. Daily banner impressions against 3,000+ internet directors, GMs, and dealer principals put WheelsTV's VDP video pitch in front of budget-holding decision makers every session. 83% of dealership marketing directors believe video can increase sales, yet only 10% feel their online presence is truly differentiated — this is a built-in pain point to anchor banner creative around. - **Demo / Review Video** — Strong fit. WheelsTV unveiled the first-ever full-motion HD video integration for use within auto dealers' website VDPs and SRPs — a product with a clear, visual demo