Lending Mojo — DealerRefresh Vendor Library

Here is the complete sales brief based on all available research: --- ## Company Research — Lending Mojo --- ### About Lending Mojo Lending Mojo is an easy-to-use financing platform that offers full-spectrum financing for both consumer and commercial needs, with quick approval processes covering automobiles, office equipment, debt consolidation, and more. It is a fast-growing fintech platform built to help credit unions tap into the digital used auto loan marketplace while maintaining control, reducing risk, and fostering deeper member engagement. Headquartered at 521 5th Ave, 17th Floor, New York City, NY 10175 — though a more recent listing shows a Fort Lauderdale, FL address at 200 South Andrews Ave., Suite 504 — suggesting a possible HQ move or dual presence. The company is a privately held LLC operating in the automotive and commercial lending fintech space. Key contacts are **John Filipas** and **AJ Filipas**, suggesting family ownership/leadership. Employee count is small; ZoomInfo signals Lending Mojo is expanding and recently hired new employees, consistent with an early-growth-stage firm. --- ### What They Do - **Core product suite:** commercial lending, personal financing, microloans, debt consolidation, and leasing. - **Automotive focus:** an easy-to-use financing platform for consumer and commercial needs, covering automotive, motorcycle, RV, and powersports — including non-traditional financing. - **Speed/rate matching:** the platform enables users to receive personalized rates from multiple reputable lenders within minutes, with funding typically available within 24–48 hours. - **No credit score impact:** targets both businesses and consumers, offering accessible financial options that do not impact credit scores. - **Dealer value proposition:** free to join — every dealer qualifies regardless of time in business or financials; no recourse on any deal funded. - **Credit union channel (recent strategic push):** Lending Mojo offers credit unions a smarter alternative, allowing them to fund direct loans at the point of sale through a digitally connected nationwide dealer network — enabling credit unions to own the member relationship from the start. - **2025 market positioning:** explicitly targeting the used car, commercial vehicle, powersport, and salvage market, citing 2025 consumer trends emphasizing ease of access, personalized service, and seamless digital experiences. - **DealerRefresh history:** Posted in the DealerRefresh forum (March 2024) to introduce their dealer financing program; received skeptical initial feedback and was redirected by moderator Dan Sayer to explore formal advertising channels — indicating they are **actively trying to reach the DealerRefresh audience** but haven't yet secured a paid presence. - **Industry memberships:** Listed as a vendor member of the Alabama IADA, Virginia IADA (VIADA), Florida IADA (FIADA), and published on *Credit Union Business* — showing multi-state dealer association outreach. --- ### DealerRefresh Audience Fit Lending Mojo's product is squarely aimed at **independent and franchise dealers** who want access to more F&I financing sources — particularly for used vehicles, commercial units, powersports, and hard-to-finance customers. Their stated value is providing accessible and flexible financing options to both buyers and sellers in the used car, commercial vehicle, powersport, and salvage market. This maps directly to the dealership roles that make up the DealerRefresh audience: GMs and dealer principals managing F&I profit per deal, internet directors sourcing new lender relationships, and BDC managers looking to close more customers who fall outside prime lending. **Why DealerRefresh advertising reaches their buyers:** The DealerRefresh forum thread proves they already know the audience is there — they just tried to reach it organically and were redirected. The next step is paid. Here's the fit by product: - **Forum Banners** — Highest priority. Daily exposure to 3,000+ working auto retail pros. Used car dealers, independent GMs, and F&I managers are the exact people Lending Mojo needs to sign up for their free dealer program. Banners keep the brand visible every session. - **Retargeting Pixel** — Strong fit. Lending Mojo's go-to-market centers around accessibility and digital platforms. Retargeting DealerRefresh visitors on Facebook/Instagram means Lending Mojo's ads follow decision-makers after they leave the forum — ideal for a lower-awareness brand trying to build recognition among dealer principals and GMs. - **Sponsored Forum Post** — Critical for credibility. The existing organic thread received a lukewarm response because Lending Mojo had no established trust. A permanent, SEO-indexed Sponsored Post written with proper context (dealer testimonials, program details, no-recourse terms) would serve as a durable trust asset — and increasingly gets cited by AI search, giving them long-tail visibility. - **Demo / Review Video** — High value if they want to explain *how the platform works*. Their pitch involves digital platforms, personalized customer experiences, and advanced technology for risk assessment and loan processing — concepts that benefit from a walkthrough. A 5,000+ view deep-dive with Alex & Jeff would validate the product to a skeptical dealer audience that already pushed back in the forum. --- ### About Varsha B - **Title:** Account Manager Intern, Lending Mojo -