-
This thread is just the tip of the iceberg.The people ahead of the curve aren't Googling for answers — they're already in here, having the conversations you haven't found yet. DealerRefresh is free.Get the full picture →
MADD — DealerRefresh Vendor Library
MADD (Mothers Against Drunk Driving) is a nonprofit that partners with car dealerships through its 'Driving Change with MADD' program, where participating…
About suggest a correction →
MADD (Mothers Against Drunk Driving) is a nonprofit that partners with car dealerships through its 'Driving Change with MADD' program, where participating dealers donate a set amount per vehicle sold to fund MADD's impaired-driving awareness and victim support mission.
What you do with it
align with a respected nonprofit cause that resonates with customers, so they can strengthen brand reputation and customer loyalty
When a dealership wants to build community goodwill and differentiate from competitors
channel vehicle sales into meaningful charitable contributions, so they can enhance public perception as a socially responsible business
When a dealership seeks to demonstrate corporate social responsibility to customers and local communities
Community evidence
No DealerRefresh discussion found for this vendor yet.
No DealerRefresh discussion found for this vendor yet.
✏ Request an edit
See something wrong? We review all requests and apply corrections after staff review. No login required.
Corrections go to a review queue. Staff apply them after verification. Your IP address is hashed and stored to prevent spam.