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PREMION — DealerRefresh Vendor Library
Connected TV and OTT advertising platform offering premium streaming video ad placements, owned by TEGNA Inc.
About suggest a correction →
Connected TV and OTT advertising platform offering premium streaming video ad placements, owned by TEGNA Inc.
What you do with it
place video ads in front of in-market consumers via Connected TV and OTT channels, so they can reach audiences they are losing through traditional cable buys
When traditional cable TV audiences are fragmenting and shifting to streaming platforms
educate dealership decision-makers on the Connected TV and OTT landscape, so they can make informed video advertising budget decisions in a changing media environment
When a dealer needs to understand the shift from linear TV to streaming advertising
Community evidence → Stable
The DealerRefresh community content around Premion is limited to educational and informational framing rather than direct dealer experience reports. The available quotes position Premion — through its representative Peter Jones — primarily as a thought-leadership voice explaining the disruption of traditional cable TV and what dealers should know, rather than as a vendor whose performance is being evaluated. No community members provide firsthand accounts of campaign results, ROI, or operational experience with the platform, making it impossible to assess whether Premion actually gets these jobs done well or poorly.
2 mentions · 1 positive · Scored from 20+ years of candid DealerRefresh discussion. Scores shift as new conversations happen.
POSITIVE
"Peter Jones of Premion explores how Connected TV and OTT advertising are disrupting traditional cable TV and what car dealerships need to know to stay ahead."
#RefreshFriday: Connected TV is taking Digital Advertising by Storm. Are you ready? →
NEUTRAL
"Peter Jones Sr. Director of Premion, both representing Hoot Interactive to discuss how the traditional cable TV landscape is quickly being transformed and what dealerships need to know about this huge shift in video/TV advertising."
Connected TV is taking Digital Advertising by Storm. →
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