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ProMax Unlimited — DealerRefresh Vendor Library
About suggest a correction →
All-in-one dealership CRM platform covering sales, inventory, and digital marketing for automotive retailers.
What you do with it
consolidate dealership operations into one CRM system, so they can reduce tool fragmentation and manage the full retail workflow in one place
When a dealer needs a single platform to manage sales, inventory, and digital marketing
Community evidence → Stable
The DealerRefresh community provides almost no evaluative signal on ProMax Unlimited's performance as a vendor. The available quotes are limited to ownership/acquisition context and a neutral listing of DTAP-certified CRM vendors that includes ProMax Unlimited alongside many competitors. No community members — dealer, vendor, or otherwise — offer first-hand accounts of whether ProMax delivers on its core jobs. No positive or negative sentiment can be honestly reported from the provided material.
3 mentions · Scored from 20+ years of candid DealerRefresh discussion. Scores shift as new conversations happen.
NEUTRAL
"ProMax Unlimited was sold after 23 years under founder John Palmer, with a private equity company acquiring the company while keeping the existing management team and two key executives (Shane Born and Darian Miller) as minority partners."
ProMax Unlimited Sold →
NEUTRAL
"DTAP Certified vendors are: Aeros CRM, AutoAccelerator CRM, AutoJockey CRM, CutomerMate/AutoMate, Deal Operator, Dealer Socket CRM, DealerPeak CRM, Dealertrack, Web Control, Elead1One, E-PULSETrak, Higher Gear, iCarMafic, SCI Driver, Lead Machine (Dealer.com), Process Pro, ProMax Unlimited, SalesEdge CRM, XRM 2.0"
GM DTAP Certification - Who do you use? →
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