Ray Advertising — DealerRefresh Vendor Library

> ⚠️ **Prep Note for Sales Team:** Research confirms Ray Advertising (rayadvertising.com) is a **performance/lead-gen agency**, not an automotive dealer technology vendor. Their vertical overlap with automotive retail is limited to **auto insurance lead generation** — not F&I, BDC, CRM, or dealer operations. Fit with DealerRefresh's core audience is indirect but real (see section below). Brief reflects what the data actually shows. --- ## Company Research — Ray Advertising --- ### About Ray Advertising Ray Advertising is a performance marketing company headquartered in Redding, California, founded in 2019 by CEO Ripon Kumar, helping businesses in high-value industries acquire ready-to-convert customers through cost-per-lead (CPL) and pay-per-call models. Their approach combines cutting-edge technology with data-driven strategies to deliver performance across pay-per-call campaigns, affiliate networks, and lead generation. The company is privately held, employs 51–200 people per LinkedIn, and is registered as Ray Advertising LLC. --- ### What They Do **Primary Verticals:** Health insurance, Medicare, ACA programs, **auto insurance**, home services, finance, legal, and healthcare — industries where lead quality and call intent directly impact revenue. **Core Products & Capabilities:** - **Pay-Per-Call:** Advertisers only pay for qualified inbound calls that meet specific criteria — not impressions or clicks. - **Affiliate Network Platform:** Connects advertisers and publishers to generate performance-based leads and calls through affiliate marketing. - **CRM Ecosystem:** Provides publishers and advertisers with real-time reporting, call recording, lead scoring, and a tracking dashboard to monitor leads, communication, and campaign performance in real-time. - **Global Scale:** Operates 250+ active campaigns across 50+ countries, with AI-driven campaign optimization, real-time performance tracking, intelligent call routing, advanced lead scoring, and built-in anti-fraud systems. - **Fraud Prevention:** Advanced anti-fraud software that removes click fraud, proxy traffic, and fake leads to safeguard ad spend. **Notable Customers / Partnerships:** - Serves global clients including **MaxBounty**, **Allstate**, and **Vivint**. **Recent Activity / News:** - Has been featured at **LeadsCon Las Vegas**, **Affiliate World**, **Affiliate Summit**, and **Medicarians** — four of the most respected events in performance marketing and insurance lead generation. - Per the founder, the company now operates across 50+ countries, manages 250+ campaigns, and contributes $28M+ to the global affiliate marketing industry annually. - Founder Ripon Kumar also leads **Policy Bear Insurance Agency**, positioning the company as both a lead generator and direct insurance distribution player. --- ### DealerRefresh Audience Fit **The Connection:** Ray Advertising is **not** a dealer-tech company. However, they explicitly serve the **auto insurance** vertical, and auto insurance is inseparable from automotive retail. Every car sold at a dealership triggers an insurance decision — F&I managers, dealer principals, and internet directors deal with insurance referrals and F&I product workflows daily. More critically, **Ray Advertising is a buyer of advertising** to reach consumers and business clients across high-value verticals. They understand performance marketing ROI, CPL, and retargeting intimately — making them a sophisticated potential advertiser. **Why DealerRefresh Reaches Their Buyers:** DealerRefresh's audience of GMs, dealer principals, internet directors, BDC managers, and fixed ops directors are the exact professionals who partner with auto insurance lead vendors, evaluate F&I and aftermarket products, and make vendor decisions at the dealership level. If Ray Advertising is looking to grow distribution through dealer channel partnerships or reach automotive decision-makers who influence insurance referral programs, DealerRefresh is a direct line. **Best-Fit DealerRefresh Products:** - 🎯 **Retargeting Pixel (Facebook/Instagram):** Best fit. Ray Advertising is a sophisticated media buyer who understands retargeting deeply. Showing their brand to DealerRefresh's 3,000+ daily auto retail pros on social media maps directly to how they already think about customer acquisition — follow warm audiences with conversion-focused messaging. - 📌 **Sponsored Forum Post (Permanent, SEO-Indexed, AI-Cited):** Strong fit. Ray Advertising actively markets at conferences and through content. A permanent, AI-search-indexed post on DealerRefresh positions them in front of dealer professionals searching for lead gen or insurance performance vendors — and appears in AI-generated answers, a channel their CEO actively engages with. - 📹 **Demo / Review Video (Alex & Jeff, 5,000+ views):** Good fit if they want to explain their pay-per-call model to dealers who may not know it exists. A product deep-dive showing how auto insurance leads flow through their platform could generate inbound from dealer groups seeking new vendor relationships. - 🏷️ **Forum Banners (Daily visibility, 3,000+ auto retail pros):** Moderate fit. Good for brand visibility among a qualified automotive audience, but lower intent than the above. Best used as a supporting layer alongside the pixel or sponsored post. --- ### About the Contact — Ray Advertising (`[email protected]`) The listed contact email `[email protected]` is the **official company contact** registered on Crunchbase alongside Founder and CEO **Ripon