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RevolutionParts — DealerRefresh Vendor Library

RevolutionParts is an eCommerce software platform founded in 2013 and headquartered in Phoenix, Arizona, that enables automotive dealerships and OEM parts…
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RevolutionParts
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RevolutionParts is an eCommerce software platform founded in 2013 and headquartered in Phoenix, Arizona, that enables automotive dealerships and OEM parts sellers to sell parts and accessories online through their own branded webstores, as well as third-party marketplaces such as Amazon and eBay. The platform includes tools for inventory management, order management, shipping optimization, wholesale operations, and marketing, and integrates with dealer systems such as Dealertrack DMS. RevolutionParts has appeared on the Inc. 5000 list of fastest-growing private companies for nine consecutive years and was named eBay's top partner for new OEM parts sales in 2026.

What you do with it

launch and manage a multi-channel eCommerce storefront for OEM parts and accessories, so they can turn the parts department into a scalable, incremental profit center
When a parts department is sitting on stagnant inventory and missing online revenue opportunities
consolidate marketplace listings, inventory, pricing, and shipping into one platform, so they can reduce operational complexity while expanding online sales reach
When a dealer wants to compete on Amazon, eBay, and their own web store without managing separate systems
enable on-demand local delivery of parts to nearby customers, so they can capture same-day local parts sales that would otherwise go to competitors
When a dealer needs to fulfill local parts orders quickly to compete with aftermarket retailers

Community evidence → Stable

Community voices — including dealers, vendor peers, and industry practitioners — consistently name RevolutionParts alongside Simple Part as one of the two go-to specialized platforms for dealer parts eCommerce, suggesting it has earned genuine category recognition rather than just marketing visibility. Dealers highlight its customizability, existing OEM catalog data, fair pricing, and willingness to accommodate CSS/JS modifications as practical strengths. Its adoption by large dealer groups like AutoNation lends credibility for operators evaluating enterprise fit. No strong negative sentiment surfaces in the provided quotes, though the community framing is largely recommendational rather than deeply evaluative, so the absence of criticism should not be read as universal satisfaction.
Category recognition as a top dealer parts eCommerce platform3 mentions
Platform customizability and catalog depth2 mentions
Enterprise and large dealer group adoption1 mention
Actionable thought leadership on scaling parts revenue1 mention
External market context (declining crash rates affecting parts demand)1 mention

5 mentions · 3 positive · Scored from 20+ years of candid DealerRefresh discussion. Scores shift as new conversations happen.

POSITIVE
"The discussion, led by RevolutionParts' Christian Schuller and Steve Stauning, includes actionable strategies and best practices for scaling parts revenue through online channels."
5-Step Roadmap to Selling OEM Parts Online at Your Dealership - Web Chat →
POSITIVE
"Community members recommend two primary e-commerce platforms—Simple Part and Revolution Parts—as specialized solutions for dealer parts and accessories sales"
Parts store with shopping cart feature HELP →
POSITIVE
"Multiple forum members recommended Revolution Parts as a customizable platform with existing catalogs, fair pricing, and willingness to work with CSS/JS modifications"
Looking for a Good Vendor to Build a Parts & Accessories Hub →
NEUTRAL
"According to a recent report by RevolutionParts, crash rates in automobiles have been decreasing over the last several years and are expected to continue as much as 12% year-over-year over the next 5 years."
What are some trends you see threatening Fixed Ops revenue in 2020? →
NEUTRAL
"mention Software Global and RevolutionParts as alternatives (the latter used by larger dealer groups like AutoNation)"
OEM Parts Database →

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