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Showroom Logic — DealerRefresh Vendor Library
Showroom Logic, founded in 2009 and headquartered in Miami, FL, was an automotive digital marketing technology company that provided car dealerships with…
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Showroom Logic, founded in 2009 and headquartered in Miami, FL, was an automotive digital marketing technology company that provided car dealerships with proprietary platforms—including AdLogic and ZipDriven—for search engine marketing (SEM), paid search, display advertising, retargeting, and market intelligence to help dealers grow market share. The company was acquired by PureCars in October 2017, with its technology and assets folded into PureCars' broader automotive digital advertising platform. Crunchbase lists the company's operating status as closed following the acquisition.
What you do with it
dynamically target and convert in-market shoppers by matching ad spend to current inventory, so they can capture more high-intent leads at the lowest cost per acquisition
When a dealer needs to reach car shoppers actively searching for specific vehicle makes, models, or segments across search, display, and retargeting channels
demonstrate how inventory-driven keyword and audience strategies outperform static, non-dynamic advertising approaches, so they can win the contract and replace a competitor's SEM solution
When a dealer's internet director or BDC manager is evaluating which SEM platform will deliver better ROI than their current vendor
provide market analytics and vehicle-level performance insights to guide advertising strategy, so they can allocate ad budget more precisely to the highest-ROI inventory segments
When a dealer wants to understand which makes, models, and market segments are most profitable to advertise in their specific geography
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