SSW Dealer Supply — DealerRefresh Vendor Library

Here is the fully researched sales brief: --- ## Company Research — SSW Dealer Supply --- ### About SSW Dealer Supply SSW Dealer Supply was founded in 2013 as a subsidiary of Store Supply Warehouse, and is headquartered in St. Louis, MO (specifically Bridgeton, MO), focused on serving the automotive dealer industry. It operates as a division of Store Supply Warehouse, LLC, located at 12955 Enterprise Way, Bridgeton, Missouri 63044. The parent company, Store Supply Warehouse, is estimated to generate $44.8 million in annual revenues and employs approximately 100 total employees across all locations. Store Supply Warehouse, the parent, was founded in 1994 and is a leading supplier of retail store fixtures, supplies, and displays to small independent retailers and boutiques nationwide — with SSW Dealer Supply being its dedicated automotive arm. The CEO of the parent entity is Matt Wohlstadter, who also serves as President of SSW Dealer Supply. --- ### What They Do SSW Dealer Supply is a one-stop shop for auto dealership supplies, including service department materials, on-vehicle promotional signs, balloons, forms, deal jackets, and custom license plate frames for car lots nationwide. **Core Products & Services:** - Over 1,000 of the most popular automotive dealership supplies, including car lot balloons and vehicle promotional items - An extensive line of promotional products from windshield stickers to mirror hang tags and license plate accessories to under-the-hood signs - Customizable wave flags, key tags, decals, nameplates, custom plate frames, message plates, and oil change stickers for service department retention - Balloons, pennants, auto dealer forms, service department supplies, car dealer flags, dealership streamers, on-vehicle advertisements, dealership signs, and key storage and accessories - A 110% price match guarantee and same-day shipping on orders placed before 3:00pm CDT **Go-to-Market:** - Products are marketed primarily through a 64-page catalog and their website with a full listing of inventory and pricing; customers purchase by phone through their 800 number or online - Known for fast shipping, a low price guarantee, and a large selection of custom items like license plate frames and key tags **Recent News:** - Store Supply Warehouse (parent company) was named a "St. Louis Post-Dispatch Top Workplace 2024," marking the third consecutive year and fifth year overall receiving this honor - SSW Dealer Supply has recently updated their website, requiring returning customers to reset passwords — indicating an active platform modernization effort **Notable Competitors:** - Top competitors include Kar Kare, Auto Ad Sales, Direct Auto Dealer Supplies, and Great American Automotive Supplies --- ### DealerRefresh Audience Fit SSW Dealer Supply sells consumable, repeat-purchase, physical products to **every franchise and independent dealership** in the country — meaning their buyers are exactly the people reading DealerRefresh daily. Here's how each product maps: **Who buys SSW Dealer Supply's products at a dealership?** The purchasing decision typically sits with **dealer principals, GMs, fixed ops directors, and office/admin managers** who order service forms, deal jackets, and service department supplies. In today's competitive automotive landscape, effective advertising and marketing is more important than ever — having a dealership's name on everyday items such as service forms, floor mats, and key tags can help keep existing customers coming back. That message resonates directly with fixed ops directors and GMs who read DealerRefresh. **Product-by-Product Fit:** - **Forum Banners (3,000+ daily auto retail pros):** Best fit. SSW needs consistent top-of-mind awareness with the exact people who order supplies: GMs, office managers, and fixed ops directors. Banner ads running daily put SSW in front of decision-makers at the moment they're reading about dealership operations and vendor discussions. - **Retargeting Pixel (Facebook/Instagram):** Strong fit. SSW caters to both used and new car dealerships across the country — a broad, fragmented audience. Retargeting DealerRefresh visitors on social is an efficient way to re-engage dealer pros who've shown interest in automotive retail content but haven't visited storesupply.com yet. - **Demo/Review Video (Alex & Jeff, 5,000+ views):** Good fit for brand legitimacy. SSW is not a well-known brand in the digital automotive media space. Their products are marketed primarily through a 64-page catalog — meaning they have low digital content presence. A product deep-dive video would introduce them to a digitally-native dealer audience they currently underserve and build credibility with prospects who've never heard of them. - **Sponsored Forum Post (permanent, SEO-indexed, AI-cited):** High strategic value. Dealers routinely search for "best dealer supply companies" or "where to buy deal jackets/license plate frames." A permanent, indexed Deal