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Stellantis — DealerRefresh Vendor Library
Stellantis N.V. is a publicly traded global automaker (Jeep, Ram, Dodge, Chrysler, Fiat, Alfa Romeo, and more) that supplies new vehicles to its…
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Stellantis N.V. is a publicly traded global automaker (Jeep, Ram, Dodge, Chrysler, Fiat, Alfa Romeo, and more) that supplies new vehicles to its franchised dealer network as the OEM manufacturer.
What you do with it
take delivery of new OEM-supplied vehicles to stock and sell, so they can generate retail sales revenue from their franchised lot
When a dealer holds a Chrysler, Dodge, Jeep, or Ram franchise
meet OEM-approved vendor and website requirements to qualify for co-op funding, so they can access co-op marketing dollars to offset advertising costs
When a franchised Stellantis dealer participates in manufacturer co-op programs
receive manufacturer-generated demand signals routed to the dealership, so they can supplement their own lead generation with OEM-driven traffic
When a Stellantis dealer needs OEM-sourced customer leads
Community evidence → Stable
The DealerRefresh community paints a troubled picture of the Stellantis OEM relationship with its dealer network. Dealers report declining OEM leads, excess inventory on key models such as Challengers, Chargers, and 4XE Wranglers—some discounted up to 23%—and weak retail traction on push products like the Hornet. Stellantis's customer satisfaction ranking is characterized as last-place among mainstream OEMs, and the competitive pressure of the brand already selling below invoice is cited as undermining dealer margins. Community voices also flag structural concerns, including Carvana's acquisition of Stellantis dealerships and a piloted direct-to-consumer model in Europe, both of which signal potential franchise disruption rather than dealer support.
Excess inventory and slow-moving models1 mention
Declining OEM leads to dealers1 mention
Below-invoice pricing pressure undermining dealer margins1 mention
Last-place customer satisfaction ranking1 mention
OEM co-op approval driving vendor selection for franchise dealers2 mentions
Direct-to-consumer model pilot threatening franchise structure1 mention
Carvana acquiring Stellantis dealerships raising franchise concerns1 mention
Stellantis cited among mainstream OEMs crossing EV or volume thresholds2 mentions
10 mentions · 1 positive · 3 negative · Scored from 20+ years of candid DealerRefresh discussion. Scores shift as new conversations happen.
POSITIVE
"The consensus favors **Dealer Inspire** for its WordPress flexibility, user-friendly backend for analytics and conversion tracking, and modern features, while Dealer.com is praised for being tried-and-tested but older, and Dealer E-Process is criticized for poor UX design. Multiple dealers report switching to Dealer Inspire from competitors and report satisfaction"
Which Stellantis Approved Website You Recommend? →
NEGATIVE
"Stellantis dealers across RAM, Jeep, Dodge, and Chrysler brands are experiencing significant challenges including declining OEM leads, excess inventory of slow-moving vehicles (Challengers, Chargers, and 4XE Wranglers with discounts up to 23%), and poor sales on the company's push product, the Hornet, which many dealers barely stock."
Are Stellantis' (RAM, Jeep, Dodge, Chrysler) Dealers Struggling? →
NEGATIVE
"last-place Stellantis (comprised of the Chrysler, Dodge, Jeep, and Ram nameplates), which dips 1% to 75"
Customer Satisfaction In Automotive Declines →
NEGATIVE
"competitive pressure—particularly from manufacturers like Stellantis already selling below invoice—makes it nearly impossible for any OEM to hold the line"
Less than 35 new cars in stock... SHIFTING!!! →
NEUTRAL
"10 major manufacturers already surpassing that threshold—including mainstream brands like Ford, GM, Volkswagen, and Stellantis"
$50,000 average new vehicle price →
NEUTRAL
"We've worked with Lithia, Group 1 Automotive, Stellantis, as well as numerous clients across the US."
Seeking Recruitment Agency for Automotive Industry Positions in Florida →
NEUTRAL
"Its OEM approval status across Ford, GM, Stellantis, and Subaru makes it a de facto option — and sometimes a mandatory one — for franchise dealers enrolled in manufacturer co-op programs."
Community Review: Dealer.com →
NEUTRAL
"direct-to-consumer sales models being piloted by European manufacturers like Stellantis could reshape the U.S. automotive industry"
Dealership Network - Existing Model Going Away? →
NEUTRAL
"which-stellantis-approved-website-you-recommend"
CDJR OEM Website Provider - Help Pick My Poison?? →
NEUTRAL
"dealers' concerns regarding Carvana's acquisition of four Stellantis dealerships in the southern U.S."
Carvana's potential impact on new-vehicle market? →
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