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TheyCal — DealerRefresh Vendor Library
TheyCal (theycal.com) is a calendar-sync platform for automotive dealerships that automatically pushes factory-timed maintenance events and service…
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TheyCal (theycal.com) is a calendar-sync platform for automotive dealerships that automatically pushes factory-timed maintenance events and service reminders directly onto customers' existing digital calendars — no app download required. Using its proprietary Sync Direct™ technology, the platform delivers events with 99.9% deliverability, bypassing email spam filters to keep customers engaged with service appointments and dealership offers. The company targets service retention, claiming a 1% lift in customer retention worth over $130K annually per dealership.
What you do with it
automatically remind customers about their due maintenance at the right time through their primary communication channel, so they can reduce service appointment no-shows and win back customers before competitors do
When A customer's maintenance is due but they haven't scheduled an appointment and competitors are actively targeting them
deliver maintenance reminders through calendar systems where customers check daily instead of email inboxes, so they can increase service retention lift by 1% and unlock $130K+ in additional gross profit annually per store
When A dealer's service retention rates are flat despite email campaigns that open at only 12%
enable maintenance scheduling without requiring integrations, apps, or customer downloads, so they can deploy a retention system with minimal operational friction and resistance from store staff
When A dealer needs to implement a retention tool but lacks the budget, time, or IT resources for complex DMS integrations or consumer app adoption
Community evidence
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