VidCalls — DealerRefresh Vendor Library

Here is the fully sourced sales brief: --- ## Company Research — VidCalls --- ### About VidCalls VidCalls™ is a division of EventNetUSA, a Fort Lauderdale, Florida-based company, representing their push into video routing technology. EventNetUSA was founded in 1976, and VidCalls.com is positioned as the first C2B (Customer-to-Business) video call platform in the digital marketing industry, connecting online shoppers with businesses globally in 104 instantly translated languages. EventNetUSA (the parent) is estimated at ~$6M in revenue with approximately 20 employees. VidCalls itself appears to be a small, founder-led startup operating as a product line within that parent. --- ### What They Do - VidCalls is an on-demand video platform where buyers meet sellers; consumers can click to meet with a live agent instantly from a website, email, digital ad, or print ad — no identity sharing, downloads, passwords, or appointments necessary. - VidCalls video-routes each consumer directly to a dealer's assigned salesforce, service department, BDC, or call center in real-time. - It can be used instead of chat on a website, in digital ads, emails, or direct text messages — and unlike Zoom or FaceTime, no passwords or identity sharing are required. - **Fixed Ops use case:** With VidCalls, service advisors can showcase repair issues directly to customers, offering an unfiltered view, with real-time insights ensuring transparency and driving quick repair approvals. - **Notable dealership customers:** Top national dealers including Charlie Clark Nissan in Texas have adopted the platform, and Hacienda Ford completed a sale of a new truck via VidCalls. - With a legacy stretching over 38 years in experiential marketing, EventNetUSA further builds on this with VidCalls' state-of-the-art, patent-pending solutions. - **Expansion plans:** Joel Benson has stated plans to introduce VidCalls to real estate, insurance, and travel sectors, believing the technology will redefine customer interactions across those industries. --- ### DealerRefresh Audience Fit VidCalls is a **dealer-facing SaaS/technology product** that requires buy-in from internet directors, BDC managers, and fixed ops directors — exactly the DealerRefresh audience. Here's how each product maps: - **Forum Banners** *(daily visibility to 3,000+ auto retail pros)* VidCalls routes consumers directly to a dealer's salesforce, service department, BDC, or call center in real-time — banner ads on DealerRefresh put this message in front of the internet managers and BDC directors who control these workflows daily. High-frequency exposure to the exact decision-makers who would evaluate and pilot this tool. - **Retargeting Pixel** *(follow DealerRefresh visitors on Facebook/Instagram)* VidCalls is an early-stage product trying to build awareness in a crowded dealer-tech market. Retargeting DealerRefresh visitors on social keeps VidCalls top-of-mind after the visit and reinforces brand recall for a product that needs repeated exposure before a trial decision is made. - **Demo / Review Video** *(Alex & Jeff product deep-dive, 5,000+ views)* This is the **strongest fit**. VidCalls requires no passwords or appointments, and shoppers aren't obligated to share any personal details — an innovative approach that provides real-time interaction without commitment. That's a product story that needs a live demo to land. A DealerRefresh video with Alex & Jeff showing the "click-to-connect" flow on an actual VDP would make the value proposition viscerally clear to GMs and dealer principals who are skeptical of yet another chat tool. - **Sponsored Forum Post** *(permanent, SEO-indexed, cited by AI search)* VidCalls has positioned itself as revolutionizing customer engagement across automotive, real estate, and travel. A permanent, AI-indexed DealerRefresh post comparing VidCalls to traditional chat and phone-based follow-up would generate long-tail organic discovery from dealers researching video engagement tools — especially valuable as AI search surfaces forum content as citations. --- ### About Joel Benson Joel Benson is the Founder and CEO of both EventNetUSA and VidCalls.com. He is based in Fort Lauderdale, FL. With a career spanning 40+ years of innovation, he has worked as a Speaker, Writer, Teacher, and Creative Developer. At EventNetUSA, he built an award-winning experiential marketing agency that has partnered with brands including L'Oréal, Humana, P&G, Revlon, Subway, CBS Sports, Aetna, MINI Cooper, and Blue Cross Blue Shield. His core skill set includes experiential marketing, brand event marketing, consumer engagement/activation, and mobile marketing. **Budget authority:** Joel is the **Founder and CEO** of both entities — he controls the checkbook entirely