William Phillips — DealerRefresh Vendor Library

Here is the fully sourced sales brief: --- ## Company Research — William Phillips / AIM (aimdealer.com) --- ### About William Phillips (the Company) William Phillips is the Founder & CEO of AIM — Accountability In Management — formerly known as Automotive Internet Management, Inc. The copyright footer on their site reads 2003–2026, placing the company's founding around 2003. AIM is recognized as the nation's #1 dealership accountability firm, specializing in e-commerce accountability solutions for auto dealerships, with over 18 years of experience helping dealerships improve their sales processes, optimize CRM systems, and increase overall sales and profitability through daily accountability and customized reporting. William Phillips is based in Irvine, CA. Automotive Internet Management employs approximately 20 people. It is a private company. --- ### What They Do AIM is the only company in the automotive industry that focuses on accountability — it installs a process that maximizes results from your staff, your software, and marketing investments, and their daily accountability to that process produces more car sales and higher profits. **Core Services:** - **CRM Auditing:** A CRM audit is a time-consuming but valuable process that evaluates whether a CRM is being worked effectively. AIM is expert on all major CRM providers' usage in the auto industry and can provide insight not readily available in standard CRM reports. - **CRM Organization & Management:** AIM installs and enforces a strategy that follows basic sales principles applied to every sales opportunity. With over 18 years of hands-on experience, AIM will organize, optimize, and manage a dealership's CRM and transform it into a high-octane sales generator. - **Database Management & Marketing:** Effective CRM database management enables dealers to expand, optimize, segment, and activate customer data across all marketing channels and platforms. - **Sales Process Improvement & Training:** The firm offers sales process improvement, database management, and training for dealership staff, aimed at transforming underperforming dealerships into market leaders. - **Accountability Reporting:** AIM provides simplified lead organization in existing CRMs and installation of effective follow-up processes that increase lead communication and maximize staff efficiency. **Notable Partnerships:** - NCM Associates — a leading management training provider for automotive retail dealerships in North America — aligned with AIM to offer a management training program for auto dealers and dealership managers. **Customer Results:** - One dealer reported their closing ratio on sales business doubled to over 16% and their store went from #41 to #17 in national sales rank after partnering with AIM, with ROI up and cost per sale down. - Another dealer reported being up over 200 units year-over-year in the middle of an inventory crisis. **Recent News / No major press found** — No significant product launches or news releases were found beyond ongoing service offerings and their NCM partnership. Their website copyright and LinkedIn presence remain active as of 2026. --- ### DealerRefresh Audience Fit AIM's entire value proposition lives inside the dealership management layer — exactly who reads DealerRefresh. AIM is an internet sales and management training and consulting company comprised of retail automotive industry professionals who advocate use of a structured internet lead management process combined with manager oversight and organizational accountability through daily, weekly, and monthly reporting. This maps directly to the GMs, dealer principals, internet directors, and BDC managers who read DealerRefresh daily. **Why DealerRefresh advertising reaches AIM's buyers:** AIM sells to the same tier of dealership operator that populates DealerRefresh — the people who *own* the CRM problem, set vendor budgets, and sign consulting contracts. AIM's buyers are not IT departments; they are sales managers and dealer principals frustrated by CRM underperformance. Those are core DealerRefresh readers. **Best-fit DealerRefresh products:** - **Forum Banners** — AIM needs sustained top-of-mind presence with internet directors and GMs who are the exact buyers for a CRM accountability program. Daily banner impressions to 3,000+ active auto retail pros is a direct reach play. Low effort, always-on. - **Sponsored Forum Post** — High-value fit. AIM has helped auto dealers improve their internet businesses for over 18 years, and their program teaches proper CRM data organization, proper contact patterns with leads, manager involvement measurement, and best digital marketing practices. A permanent, SEO-indexed forum post explaining *why CRM data goes unworked and what to do about it* would draw organic search traffic from GMs and internet directors searching exactly these topics — and is now cited by AI search tools like ChatGPT and Perplexity. - **Demo / Review Video** — Strong fit. AIM's methodology is process-heavy and consultant-led, meaning it's a hard sell in a banner ad alone. A 5,000+ view video with Alex & Jeff walking through what an AIM CRM audit actually looks like would do the education heavy lifting and generate qualified inbound leads. Bill (the founder) would likely be the on-camera talent — natural authority. - **Retargeting Pixel** — Solid secondary tactic. DealerRefresh visitors who don't click a banner can be followed on Facebook/Instagram. Useful for nurturing the GM or