I would be very interested in any results that come out of this potential beta test - especially if any of the dealerships are high line centric like ours. The general consensus among our F&I folks is that any posting of rates online, while definitely more transparent, would ultimately lead to consumers to form the opinion that the posted rate was our best possible rate and force them to shop rates in advance of our guys having a chance to work with them and prove the value of using our financing options. Most of them (the F&I guys) are of the opinion that a service like this would effectively cut them out of the loop and potentially reduce our opportunities.
What do you guys think? Is this a product more suited to domestic and import rather than to Luxury/High Line dealers?
Edward Shaffer
Park Place Dealerships