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Any dealers using TikTok for marketing campaigns?

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#33
Fistargine said:
TikTok is definitely gaining popularity as a marketing platform, especially among younger audiences. It offers a unique opportunity to engage with users through creative and entertaining content.
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While it's still relatively new in the marketing world, many businesses have started exploring TikTok for their advertising campaigns. Have you heard about buying Tiktok accounts for sale? It's an interesting option to consider, especially if you're looking to boost your popularity on the platform from the get-go. Purchasing TikTok accounts can provide you with a solid foundation and help jumpstart your presence. It's worth checking out if you're aiming for early-stage success.

EDIT: removed SEO clickbait.
 
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#34
Ryan Everson said:
nstagram / Facebook Story Ads - Wait I thought we were talking about TikTok? We are, but what makes TikTok magic is the organic user-generated content feel of their videos. Savvy dealers will take this "TikTok-style" video and run them as ads on IG / FB stories. The organic non-ad feel really performs well with an audience sick of traditional ads.
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Spot on. Do Instagram/Facebook in the well done tiktok style video as ads. I can help if anyone needs it.
 
#37
digital_gangster said:
This is a fantastic response. So many times we see meetings, conferences and webinars that are pushing things like this around without even realizing the audience that is consuming the content.

100% relevant --> "All that webinar did was get a bunch of confused general managers excited and bugging their poor, already overwhelmed internet managers to start selling boatloads of cars on TikTok."
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Is a great post. Everyone loves to push it at meetings and seminars because they feel it’s something “fresh” to discuss. I feel “maybe” if you have mastered everything else that actually sells cars, branch out to that. I’m betting most could earn more by simply picking up the phone at a dealer when it rings and following up properly. Unfortunately not a sexy topic to do a presentation on.
 
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#38
I had better engagements and conversions from Facebook and Instagram. The people targeted for what we sell are using only these platforms. TikTok is for new generation.

I've been using the Adspy tool for my campaigns. It shows me what campaigns my competitors are running. I just inspire from their best strategies and use them for my own ad campaigns.
 
#39
Dealerships ought to establish a presence in any selling environment relevant to their buyers. That said, Tiktok is in fact a platform which offers phenomenal exposure, visibility and product placement opportunities. Far too often dealerships estimate that their end consumer isn't on tiktok. Be that as it may, those end consumers have friends, family and neighbors who are active on those platforms. The buying process is generally impacted by the end consumer's network. It's important not to quickly overlook the people who influence the end consumer throughout the buying process. What's important to keep in mind about this platform is that if you don't really know what works, naturally whatever you're trying probably isn't generating the type of results that would justify the time of day. Many dealerships throw in the towel way too soon and not just on Tiktok. They abandon some of the best digital selling environments simply because they threw some things against the wall and they didn't immediately stick. Sound familiar? Or, they tried something that someone recommended and that too wasn't anything to write home about. I know this firsthand because I work with dealerships and see this everyday.


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#40
Ryan Everson said:
I attended an OEM webinar on TikTok a couple of weeks ago, and they were very out of touch with reality.

Dealers can barely do a decent job with Facebook after 10+ years; how do we expect dealers to add TikTok to the mix when it's much more involved with shooting captivating videos that capitalize on current TikTok trends.

All that webinar did was get a bunch of confused general managers excited and bugging their poor, already overwhelmed internet managers to start selling boatloads of cars on TikTok.

What they failed to point out is TikTok organic posts (can) have national reach so it's difficult for a single-point dealer to reach local car buyers.

What good is a TikTok view from some kid halfway across the country? Maybe we could ship them a car in normal times, but certainly not in today's inventory shortage.

And technically, a TikTok business page is not allowed to use trending songs; they are forced to use crappy music from the royalty-free music library.

But hey, maybe I'm just an old geezer and this OEM was onto something. So I decided to check out their official TikTok pages to get some inspo.

-OEM Brand A had never posted on TikTok. :2quiet:
-OEM Brand B hadn't posted since February.
-OEM Brand C also hadn't posted since February.
-OEM Brand D hadn't posted in over a month and it was pretty much limited to their sponsorship of a sports event.

So here the OEM is preaching how great TikTok is check out ChiroPraise | Chiropractic Marketing Agency | Chiro Marketing, but then they aren't even using it themselves...do as I say, not as I do?

Despite my TikTok skepticism, I believe OEM's are missing out on a massive opportunity here. They can reach millions of consumers nationwide (for free) and make them future buyers. Let's call it conquesting so it excites people.

And I do believe TikTok still has potential for dealers in these areas:

TikTok Paid Ads - This will be the next frontier for car dealers to advertise on. Dynamic catalog-based inventory ads are coming out of beta soon. And guess what? You can target local car buyers.

Instagram / Facebook Story Ads - Wait I thought we were talking about TikTok? We are, but what makes TikTok magic is the organic user-generated content feel of their videos. Savvy dealers will take this "TikTok-style" video and run them as ads on IG / FB stories. The organic non-ad feel really performs well with an audience sick of traditional ads.

Salesperson Expert / Dealership Niche - Kind of like Mike Davenport the Chevy Dude did with the Corvette on YouTube, there's a big opportunity for a salesperson or dealership to become that nationwide expert in a specific niche on TikTok. As Mike and others have proven, that can translate into real sales. Next up, Brad the TikTok Bronco Bro?

Nationwide Dealer Groups - Lithia / Driveway, Autonation, Carmax, etc can really capitalize on the free national organic reach of TikTok and have it actually convert into business since they have a national footprint.

OEMs - Come on anonymous OEM, let's start practicing what you preach and help bring new buyers to dealers ;)
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Hey everyone, I've been considering using TikTok ads to promote my business, but I'm a bit hesitant. Has anyone here tried them out? I'm curious to know about your experiences—did you see a significant return on investment? How does the cost compare to other platforms like Facebook or Instagram? Also, are there any specific demographics or niches that tend to perform well on TikTok? Any advice or insights would be greatly appreciated before I dive in. Thanks in advance for your help!
 
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