- Oct 17, 2011
- 181
- 49
- First Name
- Dan
It was me. I was looking at your website and spilled my coffee into the keyboard. I guess that was all of the flickering. ...sorry!
To paraphrase more than a few Dealer Principals and a couple of industry "experts": "I don't give a rat's butt about site traffic; figures lie and liars figure! How many more cars did we sell? I wanna see phone calls! I wanna see emails! I wanna see ups! Show me the ups!
One of my friends does SEO and his clients see huge increases in their website traffic. They have also produced record sales. They have good processes but the marketing, on their website, isn't special.
So do expect to see a correlation in sales? In other words do you think the traffic boost is going to CAUSE a 3X lift in sales? - Correlation does not imply causation and in this case there may not even be a correlation.