- Dec 30, 2009
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- Yago
Well let's not go bananas.... you can make an excellent living, yes. But in these days of shrinking margins, lower grosses, "streamlined" (read: cost cuts), etc., the 6-figure guys are fewer and farther between. Just like everything else in this business, it's not 10 years ago -- pay plans are different too.
In the past the ISM used to be sales people that went from the floor to the internet.
Nowadays many younger people look for the security of a "base salary" or even a full salary and they get themselves submerged into: I do the prices, I take the photos (yes, some ISMs fire the photo company so they take their own photos!), I manage vAuto, I do the specials on the website, etc, etc, etc.
When I sold cars I saw sales people laughing when the manager asked them to move the cars, they didn't come dressed up to do that. They came dressed to impress, to make appointments, and to see customers.
Nowadays dealers throw people without previous sales experience into the ISM job so they want 9-5, M-F, with good base. That is OK, but that doesn't make a 6 figure salary.
For all of those talking here like Jerry, Alex, etc. Did you take a risk when you left what you were doing and started the gig you do now? How many hours do you currently work? anything close to 9-5? Week ends? You know the answer.
6 figures = Strong commitment.
Understand that this is a general comment and some of you work really hard and don't make 6 figures (yet!) but every market has different payouts.