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Pimp my Survey

Discussion in 'Online Dealership Marketing Best Practices' started by JoePistell, Oct 30, 2009.

  1. JoePistell

    JoePistell Super Moderator

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    All,

    Building a website visitor survey. Here's my draft. Give it a look and fire away! :flame:

    My goal is to get a feel what what stage the shopper is in and if the site helps them accomplish shopping tasks. Questions and phrasing are key to avoid steering participants.


    ------------------------------------------
    Thank you for taking our UsedCarKing.com survey. This is important! We read each and every survey!

    What best describes your shopping experience so far?
    ·[FONT=&quot] [/FONT]I'm just starting to look.
    ·[FONT=&quot] [/FONT]Have a good overall idea, but I’m open to finding other good choices.
    ·[FONT=&quot] [/FONT]I know exactly what I want (Make, Model, Year...)
    ·[FONT=&quot] [/FONT]Other ____text box____


    What is the purpose of your visit to our website today?
    ·[FONT=&quot] [/FONT]Vehicle Research
    ·[FONT=&quot] [/FONT]Looking for a vehicle I saw on Your Ad

    ·[FONT=&quot] [/FONT]I’m comparing prices
    ·[FONT=&quot] [/FONT]Looking for ideas
    ·[FONT=&quot] [/FONT]Seeing what fits in my budget
    ·[FONT=&quot] [/FONT]Looking for my Trade-In Value
    ·[FONT=&quot] [/FONT]Looking for Financing
    ·[FONT=&quot] [/FONT]Other ____text box____


    Have you been here before?
    ·[FONT=&quot] [/FONT]I’m looking for any new arrivals
    ·[FONT=&quot] [/FONT]I’m looking for any price drops
    ·[FONT=&quot] [/FONT]Other ____text box____


    Were you able to complete the purpose of your visit today?
    ·[FONT=&quot] [/FONT]Yes
    ·[FONT=&quot] [/FONT]No

    < IF NO>
    Please tell us why you were not able to fully complete the purpose of your visit today?
    ____BIG text box____


    Your suggestions and opinions are needed!
    Be honest! We read EVERY SINGLE suggestion!

    What do you value most about the UsedCarKing.com website?
    ____BIG text box____

    What would you like improved on the UsedCarKing.com website?
    ____BIG text box____

    Any other comments or observations are welcome!
    [FONT=&quot]____BIG text box____[/FONT]
  2. Craig

    Craig Refresher

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    Joe,
    Like Dale I have learned lots from reading stuff you write.....and lots from Dale that may have come from you as well.

    Why not ask for an email address on this form so you can use it as a lead generator as well. Not that having your customers tell you what they want in a website isn't valuable, I just don't know how many really do so you might as well be able to send them emails until they buy something:lol:
  3. Mitch Gallant

    Mitch Gallant Refresh Team

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    The "Have you been here before?" gave me a pause, it seems like a yes or no question without the yes or no options, maybe I'm overlooking something you intended. How is it getting to the customer?
  4. CFrentzen

    CFrentzen Refresher

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    Joe - in the first question I would add an option for "Already bought, checking for maintenance specials" or something along those lines.
  5. JoePistell

    JoePistell Super Moderator

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    oooo... good one CF

    Thnx,
  6. JoePistell

    JoePistell Super Moderator

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    Mitch,
    It's an online survey at our home site. Let me take another shot.


    Have you been to UsedCarKing.com before?
    __Yes
    __No

    ..If yes, then what was your mission today?:
    ·
    I’m looking for any new arrivals
    ·I’m looking for any price drops
    -I'm looking for new ideas
    -I'm Comparing Features & Prices
    ·Other ____text box____



    First, I am trying to set a switch to break survey results into 2 pools, 1st time visitors and repeat visitors (to compare and contrast). Next, I'd like to "fish" for what TASK the repeat visitor is looking to accomplish.
  7. JoePistell

    JoePistell Super Moderator

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    hahaha...
    I dont "work" the email addresses in surveys :o ahh.... I ice 'em for at least 5 days then I... ahhh tell them how happy I am! hahaha
    Last edited: Nov 3, 2009
  8. Brian Tucker

    Brian Tucker Refresher

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    What about - I have already bought just wanted to check and make sure I got a great deal! < I catch myself doing that all the time. I buy something then I think I might have missed out on a deal (maybe I'm paranoid). I would be curious to see if anyone would check that box. Let me know when this survey is live Joe and please share your results with us. This could be very interesting.
  9. umer.autojini

    umer.autojini Refresher

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    Joe, question... are you planing on randomly popping the survey... or linking into your lead forms... or both.
  10. JoePistell

    JoePistell Super Moderator

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    Hi ya Umer!

    Not too sure, haven't had time to think about this. Last time I did this, I littered a link all over the site. I've read that 1,300 surveys is the magic minimum number.

    Any thoughts or ideas??
  11. umer.autojini

    umer.autojini Refresher

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    I would personally do cookie based random surveys and also on lead forms but expanded... checkout Feedback Form - Kampyle for site related feedback tool... as that will give you the tool for a random and cookie based survey.

    on the lead forms... most of the forms I have right now are very simple... like... name/email/phone... as they convert well and users are not scared (well no real hard numbers to confirm)... I was thinking to expand that bit more... so after a user does the simple submit... I ask them more questions... like...

    To better serv you please complete the following form (Optional)...

    Some of your survey questions... Time Frame to Purchase... Finance questions... how you find out about us etc...

    But then I'm like k... I got all this data... will the CRMs know what to do with them...
  12. JoePistell

    JoePistell Super Moderator

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    Umer,

    Lead generating form structure is not my concern (at this time). I am creating a website shopper feedback survey. My focus is on trying to gauge user satisfaction.

    As we all know, shoppers prefer to remain in stealth mode, so filling out a form is NOT the be all, end all method of measuring your sites value.

    I am a fan ofAvinash Kaushik. I can't pronounce his name, but, he speaks my language! The Three Greatest Survey Questions Ever | Occam's Razor by Avinash Kaushik He speaks of the shopping experience as a "task based" mission. In that vein, this is the money question:


    Were you able to complete the purpose of your visit today?
    ·Yes
    ·No

    Everything else branches off this question...

    He has a way to help me not get lost in the sea of data. A great speaker and blog writer a consultant to google, I think I need his book too!
    Avinash Kaushik - Google Videos

    hope this helps!
    Last edited: Nov 5, 2009

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