When I was at the pinnacle of my retail career, business development centers, or BDCs as they are colloquially known, were becoming all the rage. As a proud A-Z Internet salesperson, I was completely put off by the BDC concept. I had no clue how things would evolve next. Given the circumstances of a sales environment where having inventory is...

We all know inventory is low, and the next 3 months of allocation are already sold, so getting our sales processes better tuned is a complete waste of time. Right?
If you think that way, you're not reading this email and probably have never heard of DealerRefresh.

For the rest of you, we're...

Ford raises price of electric F-150 Lightning by up to $8,500 due to ‘significant’ battery cost increases

• Ford Motor is increasing the starting prices of its electric F-150 Lightning pickup due to “significant material cost increases and other factors.”

Among my regular duties over the last several years, I’ve been working with OEMs and dealers to fine tune their digital retailing efforts. Throughout this time, I’ve seen everything from utter failures to smashing successes. The failures were most often due to a lack of buy-in and (believe it or not) manager...

View: https://youtu.be/G7FIRb73QH4


Since the pandemic lockdowns hit, it seems the biggest aid to dealers has been digital retailing, but there are so many other new things enabling our industry to provide a better customer experience...

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Incentivizing reviews works. As in 40% lift in positivity.

Studies show offering an incentive boosts the number of reviews a company receives...

Have you figured out the new Google Analytics yet? GA4.

Did you know Google is going to stop collecting analytics data using the tool we all have come to know after July 2023?

Yeah, you can always...