It is easy to take stabs at the big guys, and I have definitely taken my fair share at a few of them....but I'm curious. I'm curious as to whether a theory I heard the other day is true.
I was speaking to a very successful person on the traditional side of our industry (on the manufacturer level), who will remain nameless, who told me there are two main profit sources for ADP and Reynolds:
1. Paper
2. Support
He said it is in their best interest to keep dealers printing through their printers and on their paper. He also said it is best if products aren't perfect, so dealers ramp up huge bills in support.
What do you guys think?
I was speaking to a very successful person on the traditional side of our industry (on the manufacturer level), who will remain nameless, who told me there are two main profit sources for ADP and Reynolds:
1. Paper
2. Support
He said it is in their best interest to keep dealers printing through their printers and on their paper. He also said it is best if products aren't perfect, so dealers ramp up huge bills in support.
What do you guys think?