Agreed. I showed the printout (and our ad counts for the past few months) to the GSM, and we're just going to budget for it and roll on as we've been doing. Five bucks a car (ten if it ages) won't kill anyone, from dirt lots to AutoNation...though losing the ability to renew stings a little bit. I imagine we'll monitor and adjust.
I recently stopped posting on CL, mostly because your posts were buried in no time with all the other posts. I agree with yagoparamo that it will slow that down a lot but I have never felt CL was a strong lead provider anyways. I know I will get a lot of arguments about that, and probably a few vendors wanting to do posting for me, but honestly I have been on CL for several years and as it was so so in the beginning the majority of leads generated are unqualified, out of are or unmotivated. Now with $5 a post (which I am genuinely suprised it too craigslists this long) it is an even easier decision. 150 used x $5 x 4 weeks = $2400 + cost of manpower or vendor to add the posts just for low quality leads to begin with. I already get plenty of those from other expensive 3rd parties.![]()