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Open Call For Dealer Inventory Modules and Website Vendors

✨ AI Highlights

Brian Pasch announces his annual Automotive Search Marketing Architecture (ASMA) white paper study evaluating dealer website platforms for SEO compliance, inviting software vendors to submit their best client sites for review ahead of the November Digital Dealer Conference. A commenter raises concerns about potential conflicts of interest since Pasch also builds websites for dealers, though Pasch clarifies he aims for fair evaluation and will review platforms regardless of vendor participation. The thread evolves into requests for the previous year's report and suggestions for including independent dealers who use boutique agencies or DIY solutions.

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