Hey Kelly. Everyone thinks that the volume stores give cars away. It just isn't true. We know more ways to sell them than they know how to buy. If you are swinging for the fences, volume will increase your average gross.
-
This thread is just the tip of the iceberg.The people ahead of the curve aren't Googling for answers — they're already in here, having the conversations you haven't found yet. DealerRefresh is free.Get the full picture →
Thoughts on a big-city test for no-haggle pricing?
- Thread starter ed.brooks
- Start date
- Apr 10, 2011
- 139
- 19
- First Name
- Manny
One price, two price or three, it really don't matter... It's all about the pay plan and how they reward the sales people!!!
The key is to give the customers what they want and kill them with kindness.
You want one price? No problem
You want to haggle? No Problem
You want Trade difference? No problem
I will not lose a customer on how they want to buy a car!!!
Zeck Ford is the best I've see do this and work!
"The Interrogation"
The key is to give the customers what they want and kill them with kindness.
You want one price? No problem
You want to haggle? No Problem
You want Trade difference? No problem
I will not lose a customer on how they want to buy a car!!!
Zeck Ford is the best I've see do this and work!
"The Interrogation"
I do too! Payplans dont have to be a % of gross unless you are one of the "We have always done it this way group" We paid on number of units once you hit 15 you were being paid very well, we paid on CSI if you were above zone you got 110% of your pay but if you were below you got 90%. We also had monthly, Qtr, and yearly bonuses.
- Apr 7, 2009
- 5,155
- 2,522
- Awards
- 10
- First Name
- Joe
Wife turns to husband... "Look at this honey, all the dealers have dropped all their sale prices and agreed to fix their prices, lets wait till next week"
- Apr 7, 2009
- 5,155
- 2,522
- Awards
- 10
- First Name
- Joe
- Apr 7, 2009
- 5,155
- 2,522
- Awards
- 10
- First Name
- Joe
IMO, this fear of the dealership is totally over played. Shoppers are the one that looks at the price and asks for a discount (Only weak sales reps lead the discussion with a discount).
- Apr 7, 2009
- 5,155
- 2,522
- Awards
- 10
- First Name
- Joe
If dealer negotiation fear is so pervasive, then why has the GM shopping cart results been so sleepy?
- Apr 7, 2009
- 5,155
- 2,522
- Awards
- 10
- First Name
- Joe
This "fear of the deal" and "fear of the dealer" is an urban legend IMO.
Fixing what's not broken is what almost killed JC Penny this year.
JCP recruited a new CEO, Ron Johnson. He ran Apple's super successful retail stores. He brought the "spirit of Apple shopping experience" to JCP and the shoppers HATED IT
"In early 2012, Johnson announced a major overhaul of the way JC Penney does business, with a new “fair and square” everyday low pricing scheme to replace the “fake prices” used commonly in the past. The idea sounded great—in theory. Didn’t everyone hate those “fake prices,” which were inflated only so that the inevitable discounts would seem tempting?"
The 5 Big Mistakes That Led to Ron Johnson’s Ouster at JC Penney | TIME.com
It's easy to miss the forest because the trees are in the way.
Fixing what's not broken is what almost killed JC Penny this year.
JCP recruited a new CEO, Ron Johnson. He ran Apple's super successful retail stores. He brought the "spirit of Apple shopping experience" to JCP and the shoppers HATED IT
"In early 2012, Johnson announced a major overhaul of the way JC Penney does business, with a new “fair and square” everyday low pricing scheme to replace the “fake prices” used commonly in the past. The idea sounded great—in theory. Didn’t everyone hate those “fake prices,” which were inflated only so that the inevitable discounts would seem tempting?"
The 5 Big Mistakes That Led to Ron Johnson’s Ouster at JC Penney | TIME.com
It's easy to miss the forest because the trees are in the way.
Last edited:
- Apr 7, 2009
- 5,155
- 2,522
- Awards
- 10
- First Name
- Joe
I'm going to take a gamble and say that this price fixing concept will fall short of expectations (hahaha price fixing 
. Here's why:
I'm betting that many of the 300 dealers in the 'one week of one price' test because it's a great excuse to push it onto the sales staff and see the push back they'll get and see what happens to sales. A few of the 300 dealers will tell the Edmunds PR crew they were so happy with the results, they're going to price fixing (when in fact, they were going to one price anyways). The Edmunds PR crew will spin it for weeks...
Next, "One price or lipstick on a pig?" How many managers will let a shopper walk? Real one price requires lots of training and merchandising support and big brass balls.
Nope. This test is a PR stunt.
. Here's why:I'm betting that many of the 300 dealers in the 'one week of one price' test because it's a great excuse to push it onto the sales staff and see the push back they'll get and see what happens to sales. A few of the 300 dealers will tell the Edmunds PR crew they were so happy with the results, they're going to price fixing (when in fact, they were going to one price anyways). The Edmunds PR crew will spin it for weeks...
Next, "One price or lipstick on a pig?" How many managers will let a shopper walk? Real one price requires lots of training and merchandising support and big brass balls.
Nope. This test is a PR stunt.
Thats the key to "One Price" you have to let them leave and not follow or call and give them more off. You have to be confident in your numbers. We used to have customers walk to their car sit in it expecting us to come out, they would then get out and come back inside and say "You are serious you are gonna let me walk over XX amount of dollars" Yes Mr customers our integrity is what we do is worth more than the couple hundred we were apart.
✨ AI Highlights
Dealers debate the viability and authenticity of no-haggle pricing programs (like Edmunds' Price Promise) being tested in major markets, with skeptics arguing dealers still negotiate on trades and add-ons while supporters contend that one-price models can maintain profitability and improve customer service. The discussion reveals tension between two dealership philosophies: those prioritizing gross profit per unit versus those focused on volume and repeat business, with participants disagreeing on whether salespeople can earn six-figure incomes under a transparent pricing model. The core insight is that no-haggle pricing's success depends less on the concept itself and more on a dealership's fundamental business model, market positioning, and willingness to retrain staff around customer service rather than negotiation tactics.
Replies
Views
65
25,796
Started
Last Reply
Latest posts
-
Any Luck With Review Removal Companies?
- Latest: msleslienewman
