-
This thread is just the tip of the iceberg.The people ahead of the curve aren't Googling for answers — they're already in here, having the conversations you haven't found yet. DealerRefresh is free.Get the full picture →
More important, being found or being chosen?
- Thread starter ed.brooks
- Start date
- Feb 11, 2015
- 2,491
- 756
- First Name
- Alex
- Feb 11, 2015
- 2,491
- 756
- First Name
- Alex
Yeah... it's crazy and it's one of the reasons that they need attribution. Especially the connection from AdWords to Google Analytics and the tools that measure their effectiveness for CPA (Cost Per Acquisition, etc.).
✨ AI Highlights
The discussion explores whether automotive dealers should prioritize visibility (being found) versus brand preference (being chosen) in their marketing strategy. While one participant argues that being chosen is more important, the thread highlights the paradox that dealers nonetheless spend billions on paid search tactics designed primarily to be found, suggesting they may need better attribution and analytics tools to understand whether these visibility investments actually drive valuable customer acquisitions.
Replies
Views
3
2,372
Started
Last Reply
Latest posts
-
-
-
POLL What causes more frustration in vendor relationships?- Latest: Jeff Kershner
-
