DealerAuthority What is the benefit of Dynamic ads to your dealership?

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Jeff Glackin

Jeff Glackin

3rd Base Coach
Feb 14, 2014
40
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Jeff
#1
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Dynamic only benefits the vendor because they don't have to do much. The software does it all. It is typically very sloppy. I have seen dynamic ad vendors post the wrong dealerships inventory. Can you imagine ads running from your Facebook page with your competitors inventory and overlays? #OUCH
 
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#6
It takes a half of an hour to set your own catalog up and push it to facebook. Dynamic ads are relevant cheap and convert if you use a deeplink. If you don't want to get complicated just retarget, but to not use them seems straight-up wrong.
 
#9
reverson said:
Just because some vendors suck at dynamic ads doesn't mean all dynamic ads suck. The ones our dealership group run perform quite well....


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Dynamic new car carousels historically don’t perform very well at all. Analytics would show you that. Put a well constructed collection ad up against a dynamic carousel and the carousel loses every time.
 
#10
Jeff Glackin said:
Dynamic new car carousels historically don’t perform very well at all. Analytics would show you that. Put a well constructed collection ad up against a dynamic carousel and the carousel loses every time.
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Can I have a little more context. In my experience The retargeting carousels with a deeplink have the best goal conversion in my GA.
 


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