DealerAuthority What is the benefit of Dynamic ads to your dealership?

Jeff Glackin

Getting Refreshed
Feb 14, 2014
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Jeff

Dynamic only benefits the vendor because they don't have to do much. The software does it all. It is typically very sloppy. I have seen dynamic ad vendors post the wrong dealerships inventory. Can you imagine ads running from your Facebook page with your competitors inventory and overlays? #OUCH
 
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Rick Buffkin

Sausage King of Chicago
Oct 29, 2009
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Rick
Dynamic only benefits the vendor because they don't have to do much.
Just so that I understand this right and for crystal clear clarification...
You're saying that there is absolutely 100% zero benefit to the dealer for dynamic ads?!?!?!

Am I reading this right?
 

Jeff Glackin

Getting Refreshed
Feb 14, 2014
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Jeff
Just so that I understand this right and for crystal clear clarification...
You're saying that there is absolutely 100% zero benefit to the dealer for dynamic ads?!?!?!

Am I reading this right?
Come on Rick, dynamic ads would be more beneficial than no ads at all right? Just like a $500 beater would be better than no car at all. :)
 

Jeff Glackin

Getting Refreshed
Feb 14, 2014
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Jeff
The beater analogy is actually not very good because in most cases the dealer is paying as much for automated, set it and forget it, dynamic laziness as he would be for high quality custom work.
 

Jeff Glackin

Getting Refreshed
Feb 14, 2014
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Jeff

Another excellent example. Stock images that are not sized properly. That's so #Dynamic!
 

Anthony G.

Noob
Feb 7, 2019
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Anthony
It takes a half of an hour to set your own catalog up and push it to facebook. Dynamic ads are relevant cheap and convert if you use a deeplink. If you don't want to get complicated just retarget, but to not use them seems straight-up wrong.
 

reverson

Sr. Refresher
Mar 21, 2012
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Ryan
Just because some vendors suck at dynamic ads doesn't mean all dynamic ads suck. The ones our dealership group run perform quite well....


facebook ad.JPG
 
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Jeff Glackin

Getting Refreshed
Feb 14, 2014
43
21
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First Name
Jeff
Just because some vendors suck at dynamic ads doesn't mean all dynamic ads suck. The ones our dealership group run perform quite well....


View attachment 4289
Dynamic new car carousels historically don’t perform very well at all. Analytics would show you that. Put a well constructed collection ad up against a dynamic carousel and the carousel loses every time.
 

Anthony G.

Noob
Feb 7, 2019
13
10
3
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Anthony
Dynamic new car carousels historically don’t perform very well at all. Analytics would show you that. Put a well constructed collection ad up against a dynamic carousel and the carousel loses every time.
Can I have a little more context. In my experience The retargeting carousels with a deeplink have the best goal conversion in my GA.