DealerAuthority What is the benefit of Dynamic ads to your dealership?

Discussion in 'Dealer Authority' started by Jeff Glackin, Sep 4, 2019.

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  1. Jeff Glackin

    Jeff Glackin
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    First Name:
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    Dynamic only benefits the vendor because they don't have to do much. The software does it all. It is typically very sloppy. I have seen dynamic ad vendors post the wrong dealerships inventory. Can you imagine ads running from your Facebook page with your competitors inventory and overlays? #OUCH
     
    #1 Jeff Glackin, Sep 4, 2019
    Last edited: Sep 6, 2019
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  3. Rick Buffkin

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    Just so that I understand this right and for crystal clear clarification...
    You're saying that there is absolutely 100% zero benefit to the dealer for dynamic ads?!?!?!

    Am I reading this right?
     
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  4. Jeff Glackin

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    Come on Rick, dynamic ads would be more beneficial than no ads at all right? Just like a $500 beater would be better than no car at all. :)
     
  5. Jeff Glackin

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    The beater analogy is actually not very good because in most cases the dealer is paying as much for automated, set it and forget it, dynamic laziness as he would be for high quality custom work.
     
  6. Jeff Glackin

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    Another excellent example. Stock images that are not sized properly. That's so #Dynamic!
     
  7. Anthony G.

    Anthony G.
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    It takes a half of an hour to set your own catalog up and push it to facebook. Dynamic ads are relevant cheap and convert if you use a deeplink. If you don't want to get complicated just retarget, but to not use them seems straight-up wrong.
     
  8. Rick Buffkin

    Rick Buffkin
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    Sausage King of Chicago

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  9. reverson

    reverson
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    Just because some vendors suck at dynamic ads doesn't mean all dynamic ads suck. The ones our dealership group run perform quite well....


    facebook ad.JPG
     
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  10. Jeff Glackin

    Jeff Glackin
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    First Name:
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    Dynamic new car carousels historically don’t perform very well at all. Analytics would show you that. Put a well constructed collection ad up against a dynamic carousel and the carousel loses every time.
     
  11. Anthony G.

    Anthony G.
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    Can I have a little more context. In my experience The retargeting carousels with a deeplink have the best goal conversion in my GA.
     

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