We feel that there is a lot of misinformation in regard to the traffic that comes from Dealer Name and Dealer Brand paid search campaigns. In an effort to get a better insight into this traffic, We developed and piloted a new landing page experience for consumers that is providing valuable insights into search behavior once they are on the dealer site.
Before I share some of these results, I'm interested to know what most of you perceive the breakdown in traffic to be. Please take the poll below and we will follow up next week with our data.
Before I share some of these results, I'm interested to know what most of you perceive the breakdown in traffic to be. Please take the poll below and we will follow up next week with our data.
