This is the CRM that most users can proficiently fly. It is functional, dependable, and predictable. It requires very little user input. It is not sexy. Make no mistake, it is fast and efficient and will get users from Point A to B.
An "Execution Grade" of A+ is easily attainable if the user generally gives a shit. Any untrained person can fly it if they want to. They can go ahead and get everything set just right and it will pretty much fly itself.
This is the CRM that most users have. It too is functional. Theoretically it is dependable and predictable. It is really sexy and even has some empty space for future buttons that will CERTAINLY be added. It is really fast, but not efficient at all. It will positively get users FROM Point A. It will get a few users TO Point B or C, but most users won't really know where it got them to.
An "Execution Grade" of A+ is not possible. A good goal is to grade out at about a C+. An untrained person can't even get this thing off the ground much less control it to the point of a predictable landing. The only way to get this thing in the air is to hire someone to teach people how to use it. People have tried to bring in a trainer for a few days to teach the users, but as soon as the trainer leaves, the users pile it up. So that didn't work.
This CRM can also be set up to fly itself. It is the button there on the right next to the yoke...no, no that isn't the yoke, that's the throttle...the steering wheel looking thing. Yep, but not that one. I said RIGHT, that is left. directly above the red button...so you see it? What do you mean there is no red button, there has to be a red button. Oh wait, you can't see the red button. Ok ok...ok, we got this. Ask Oliver there if he can see the red button. He can!, ok, cool. Switch seats with Oliver real quick. Oliver, please tell me you are not color blind. Ok, turn everything off and restart it.......
This is a kick ass machine but unfortunately the only people that can truly fly it are usually not the people that are spending most of their time trying to fly.
Is there room for another CRM? I think there is. Is it going to be easy to sell it to people EVEN IF IT IS A BETTER PRODUCT? Nope. This is why.
So, my advice is...build out an MVP version of what you envision. Then take THAT to market and see if you can sell it. If you can sell it then get after it! It is a whole lot harder than most people realize.
An "Execution Grade" of A+ is easily attainable if the user generally gives a shit. Any untrained person can fly it if they want to. They can go ahead and get everything set just right and it will pretty much fly itself.
This is the CRM that most users have. It too is functional. Theoretically it is dependable and predictable. It is really sexy and even has some empty space for future buttons that will CERTAINLY be added. It is really fast, but not efficient at all. It will positively get users FROM Point A. It will get a few users TO Point B or C, but most users won't really know where it got them to.
An "Execution Grade" of A+ is not possible. A good goal is to grade out at about a C+. An untrained person can't even get this thing off the ground much less control it to the point of a predictable landing. The only way to get this thing in the air is to hire someone to teach people how to use it. People have tried to bring in a trainer for a few days to teach the users, but as soon as the trainer leaves, the users pile it up. So that didn't work.
This CRM can also be set up to fly itself. It is the button there on the right next to the yoke...no, no that isn't the yoke, that's the throttle...the steering wheel looking thing. Yep, but not that one. I said RIGHT, that is left. directly above the red button...so you see it? What do you mean there is no red button, there has to be a red button. Oh wait, you can't see the red button. Ok ok...ok, we got this. Ask Oliver there if he can see the red button. He can!, ok, cool. Switch seats with Oliver real quick. Oliver, please tell me you are not color blind. Ok, turn everything off and restart it.......
This is a kick ass machine but unfortunately the only people that can truly fly it are usually not the people that are spending most of their time trying to fly.
Is there room for another CRM? I think there is. Is it going to be easy to sell it to people EVEN IF IT IS A BETTER PRODUCT? Nope. This is why.
So, my advice is...build out an MVP version of what you envision. Then take THAT to market and see if you can sell it. If you can sell it then get after it! It is a whole lot harder than most people realize.
