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Jamieshap

Rust & Dust
Mar 24, 2025
26
10
Awards
3
First Name
James
So today started with one of those tasks.

We’ve all had them—six hours of meeting transcripts to dig through, looking for quotes from salespeople and managers about how they’re using our Level 1 AI tools. Usage stories, opinions, real feedback—stuff we need to shape our messaging and marketing.

Now here’s the thing: even though I literally teach dealers how to use AI to make their lives easier, I still catch myself doing things the old-fashioned way. I started going line by line through the transcripts thinking I’d just power through it.

Five minutes in, I could feel the life draining out of me.

Then I stopped and asked myself the same thing I tell others to ask:
“Why am I not using AI to do this?”

So I did.

I told ChatGPT, in plain English, what I wanted:
“Go through these transcripts, pull out quotes about usage, engagement, and opinions from salespeople and managers.”

It wrote up custom instructions, I pasted them into a custom GPT, dropped in the transcripts—and BOOM. It sorted everything out. Gave me clean quotes, grouped by theme, and even asked if I wanted more help.

And here's the real kicker:
What would’ve been a soul-sucking task actually became fun. It tapped into the creative part of me—the problem-solving part—because I wasn’t just doing the work… I was building a tool to do the work.

That’s what I think is underrated about AI.
It’s not just about speed.
It’s about turning the stuff you hate into stuff you can actually enjoy solving.

Curious—anyone else having moments like this with AI?
Or still trying to figure out where it fits in your day-to-day?

Let’s trade stories. I’ll share the custom GPT setup I used if anyone wants it.
 
This is an area where I spend alot of my time - every minute I invest in making my AI setup better pays out in ROI on my time in the future.
For this I highly recommend ChatGPT with a premium account, which allows for better long term options.
  1. I create a ChatGPT Project for every topic, product or common task I do
  2. I explain to the Project everything I need it to do, tell it to be succinct and explain my knowledge level to it so it doesn't try to educate me
  3. I tell every project to check it's own work before replying - for whatever reason this seems to reduce error counts
  4. After every meeting, I take the Zoom transcript and just dump it into the relevant project and walk away
  5. I upload many attachments to each project - anything from budgets to database schemas
With this workflow, I am prepared for the Agentic future but also gaining massive benefits today - I go into Project A and say "I am meeting with John Smith today to discuss X, prepare me a list of points from our previous discussions". You can also ask it to chart things, sort data, find duplicates, clean things, etc.

I have always said the hardest part about AI is remembering to use it.
 
This is an area where I spend alot of my time - every minute I invest in making my AI setup better pays out in ROI on my time in the future.
For this I highly recommend ChatGPT with a premium account, which allows for better long term options.
  1. I create a ChatGPT Project for every topic, product or common task I do
  2. I explain to the Project everything I need it to do, tell it to be succinct and explain my knowledge level to it so it doesn't try to educate me
  3. I tell every project to check it's own work before replying - for whatever reason this seems to reduce error counts
  4. After every meeting, I take the Zoom transcript and just dump it into the relevant project and walk away
  5. I upload many attachments to each project - anything from budgets to database schemas
With this workflow, I am prepared for the Agentic future but also gaining massive benefits today - I go into Project A and say "I am meeting with John Smith today to discuss X, prepare me a list of points from our previous discussions". You can also ask it to chart things, sort data, find duplicates, clean things, etc.

I have always said the hardest part about AI is remembering to use it.
Good morning Craig,

Every second Wednesday of the month, Wowza Dealership AI, hosts an auto dealer AI Study group. If you have time to come, it would be great to get your input. I'll drop a link and invite to you and anyone who is interested below. Thanks and have a great day.

To all my fellow dealer pros—this is a personal invite.

If you’ve been curious about AI but unsure where to start (or if it’s even worth your time), join us this Wednesday for something different: a down-to-earth, dealer-to-dealer AI Study Group. No sales pitches. No fluff. Just real conversations about how this tech is helping us understand, communicate with, and align with our customers in smarter ways.

We’ll talk use cases, share what’s actually working, and get honest about what’s not. I’d especially love to hear from you—what have you tried? What’s got your team stuck? And how do we get more of our colleagues off the sidelines?

Let’s make this tech work for us—not the other way around.

This Wednesday

2:00–3:30 PM CT

Online

LinkedIn

Hope to see you there.
 
Good morning Craig,

Every second Wednesday of the month, Wowza Dealership AI, hosts an auto dealer AI Study group. If you have time to come, it would be great to get your input. I'll drop a link and invite to you and anyone who is interested below. Thanks and have a great day.

To all my fellow dealer pros—this is a personal invite.

If you’ve been curious about AI but unsure where to start (or if it’s even worth your time), join us this Wednesday for something different: a down-to-earth, dealer-to-dealer AI Study Group. No sales pitches. No fluff. Just real conversations about how this tech is helping us understand, communicate with, and align with our customers in smarter ways.

We’ll talk use cases, share what’s actually working, and get honest about what’s not. I’d especially love to hear from you—what have you tried? What’s got your team stuck? And how do we get more of our colleagues off the sidelines?

Let’s make this tech work for us—not the other way around.

This Wednesday

2:00–3:30 PM CT

Online

LinkedIn

Hope to see you there.
@Jamieshap , I just signed up. I believe our phone call would be better after I sit in on this.

Clint
 


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