• Stop being a LURKER - join our dealer community and get involved. Sign up and start a conversation.

What Should the Perfect Dealership Home Page Look Like?

Hey man here are a couple quick hits I noticed. But first I gotta applaud you for putting yourself out there and willing to accept criticism/correction I think that's awesome (and not sure I'm brave enough to do it haha!)

Hey man, I really appreciate you taking the time to look at the site, it seriously means a lot.

On Desktop:
- The main image, the Prius, the reflection isn't necessary. It's incorrect how it's been used and gives it an outdated feel. I'd remove the reflection or correct it to be realistically accurate (where the reflection is coming from under the vehicle) And as a bonus removing the reflection makes the height smaller on mobile.
View attachment 9563

Prius Image Reflection: Great catch. I’ll go ahead and remove that reflection from the images first thing tomorrow and you're right, it doesn't feel modern, and cleaning it up should help with mobile height too as you had said.

- At the bottom above the footer throw the map with the google business profile embedded on there. I've heard google likes that.

Google Map Embed: I was originally thinking of putting the map just on the contact page, but you're right and I’ll add it above the footer so it’s site-wide.

- Remove the WorthWatch section, you have the CTA for trade value right above that.


WorthWatch Section: Agreed. That section’s redundant, I’ll remove it.

- No hero image on the Inventory page. If the visitor is on the inventory page, they want to see cars for sale and that's it, no need to make them work harder to get to them..
- If I'm picky, put some links to the other pages in your paragraph text.

Inventory Page Hero Image: Totally makes sense people want to see cars, not scroll past fluff. I’ll remove the hero image and make sure inventory is front and center.

Internal Page Links in Text: Solid idea. I’ll go through and work in some helpful links to keep users moving around the site.

On Mobile
- The black info header with hours/phone is just too much valuable space on a phone screen. Along with the menu bar it's easily 1/3rd the screen. Extend the info out so each part is 1 line or drop it to 3 icons for: "Call Directions Hours".
- On my iPhone the hero section buttons are covered so there is nothing to click on.
- make the body styles 2 per row instead of 1 per row.
  • Info Header Space: I’ll rework tomorrow and see how I can improve it.
  • Hero Section Buttons Covered: I'll fix the spacing and button positioning tomorrow on that as well.
  • Body Styles Layout: I’ll switch to 2 per row tomorrow as well.

Hope that helps! I don't know what all you are already working on still or if the site is finished so don't know what else to mention but I'd say the best thing you can do is load it on your phone and navigate the site and see where it needs some Responsiveness updates (vehicle detail pages, Staff page, etc). Shrink things down so the visitor can get to the main thing they are trying to get to with the least amount of friction (ie; scrolling unnecessarily)

Good luck!

I'll be making these updates tomorrow and pushing them live by the end of the day. Really appreciate the detailed, thoughtful feedback stuff like this helps me catch what I might otherwise overlook.

Thanks again, and if you ever need an extra set of eyes on something you're building, I’d be happy to return the favor.
 
ClockTower has 30 VINs in stock, about 50% are under $400 a month.
ClockTower has 12 units under Ten Grand.

Think about it.
Financially challenged ppl are getting their ass whopped, they need a store they can trust.

geez you guys.
That’s a great point.

I wonder if it would make sense to highlight those vehicles directly on the homepage or maybe with featured sections like “Under $400/month” and “Under $10K”?

I could also add filters for those on the inventory page to help budget-conscious buyers find what they need faster.

That said, with under 40 cars in stock, I'm wondering how many different ways we should slice the pricing before it becomes cluttered. Right now, clicking on price already sorts low to high so I’m trying to figure out how to balance simplicity with usefulness.

If it were your store, how would you approach it?

Would you lean more into homepage highlights, smarter filters, or both?
 
with under 40 cars in stock, I'm wondering how many different ways we should slice the pricing before it becomes cluttered.
Now we're talking.

Want to improve the HP? Study CLOCKTOWER's shoppers.

The SRP is the money maker. You will discover the front page is the 'flyover' page. It has to pass the 5 second smell test ('is this a car dealer? Do they look trustworthy?') The HP's job is to get the shopper into the SRP.... FAST. Your KPI is the CTR of HP to the SRP.

Again, The SRP is the money maker. Study SRP filter use, sort use (I cant believe the orignal site has no sort feature), SRP scroll depth, etc.

STUDY behavior of low engaged 1st time users (the majority of your traffic) vs more engaged 1st time visitors (that do not return).

STUDY behavior of repeat visitors. Create cohorts. What does a failed 1st visit look like? How does it differ from a more engaged 1st vistor? How does the 2nd visitor engage uniquely? Map the 2nd time visitor to their 1st visit. Compare and contrast.
 
Last edited:
  • Like
Reactions: DjSec
Clocktower is all about people.

The existing SRP is sterile and lifeless.
>>>The REAL ClockTower is on the right<<<
1752747591998.png1752747714065.png

F*ck the industrial data you're trying to overlay onto ClockTower, it creates a fog that prevents you from connecting shoppers to the ClockTower experience.


YOUR MISSION:
COMMUNICATING WHAT THE CLOCKTOWER CX IS TO THOSE THAT DO NOT KNOW CLOCKTOWER.
 
I've been preaching this here for years...
Someone is going to figure out that putting a human face into the VDP carousel to tell a story about quality is going to sell cars.
1752790999344.png
Our pics are sooo sterile, yet great stores are is soo people dependant.

1752791549582.png
Youtube knows faces gen highest CTR

20 yrs ago, this gal and I sold a lot of cars together (then I married her ;-)
1752790837069.png
 
Last edited:
  • Like
Reactions: Tallcool1 and DjSec