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Do Car Dealers Need to be Social Networking?

There's huge opportunity for any industry to really develop thought leadership, networking, customer service, loyalty, collaboration, public relations and acquire customers through social marketing. I'm especially shocked that more dealers don't enforce their reputation within the marketplace.

For those interested there are some managed solutions out there that do it! I manage a dedicated team of dealership evangelists through our program here at Cuneo and we're seeing some spectacular results.
 

✨ AI Highlights

A 2007 DealerRefresh thread sparked by the J.D. Power Roundtable debate over whether car dealers should embrace social networking, covering branding benefits, platform options like Facebook and Google OpenSocial, and the technical and cost challenges of building a branded dealer network. An automotive-specific social network called CarFolks.com was highlighted as a purpose-built solution, with commenters agreeing the bigger opportunity lies in helping individual salespeople build personal brands rather than forcing general platforms like MySpace or Facebook to fit dealership needs. The thread reflects early industry uncertainty about social media ROI and security, but a consensus emerged that proactive, customer-focused salespeople stood to gain the most.

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