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Dealership Employees Blogging in the Land of Unicorns and Rainbows
- Thread starter Jeff Kershner
- Start date
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Dealers debate whether dealership employees can realistically blog for SEO and content marketing, with most agreeing that cultural resistance, lack of management buy-in, and inconsistent follow-through make in-house blogging impractical for most stores. The thread concludes that outsourcing to quality content providers is the more sustainable model, with the rare exception of highly engaged single-point stores like Lebanon Ford cited as proof of concept rather than industry standard.
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